Campaign Activation Pepsi has launched a new campaign with its iconic tagline “Har Ghoont Mai Swag Hai” featuring Salman Khan. Paytm has launched a new campaign “Har Ghar ka, Desh bhar ka– Paytm, Proudly Indian”. The ad film highlights how the company has stood by every Indian in a year filled with difficulties. Agency News …
Headlines for today (January 4th, 2020): Top Marketing Campaign and Activation
Campaign Activation Tata Wiron, wire manufacturer, has launched a new campaign “Kites of hope” on the new year. The ad film presents a heart-warming narrative with a melody “Udd Chali”. The campaign has been conceptualized by Wunderman Thompson. Nike launched a new campaign “You can’t stop us” featuring various athletes like Naomi Osaka, Marcus Rashford, …
Headlines for today (December- 31st, 2020): Top Marketing Campaign and Activation
ITC Fiama Gel Bars has launched a new campaign featuring Sara Ali Khan as its brand ambassador. The ad film talks about the natural ingredients in the product to help the skin feel soft and happy. Mi has launched a new quirky rap video “Come dance with Mi” featuring Danish Sait. The video talks about …
Headlines for today (December- 28th, 2020): Top Marketing Campaign and Activation
CRED launched a new campaign “It pays to be good” to entice people to pay their credit card bills and get rewards from the app. The ad film features Jackie Shroff. Star Sports released a new music video on Christmas “How I miss Dream 11 IPL” along the lines of the original Christmas carol “Jingle …
Headlines for today (December- 24th, 2020): Top Marketing Campaign and Activation
Campaign Activation Charmis Deep Radiance has launched a new campaign to promote its face serum featuring Sanjana Sanghi as its brand ambassador. Tata Shaktee, the manufacturer of superior quality Galvanised Corrugated (GC) sheets, has launched a new campaign on farmer’s day as a part of its 20th-anniversary. The ad film pays a tribute to the …
Headlines for today (December- 23rd, 2020): Top Marketing Campaign and Activation
Microsoft launched a new year-end campaign “Hum Rukna Nahin Jaante” to celebrate our resilience. The ad film shows how India used technology to get through the lockdown and the new normal. Dr. Fixit, a water-proofing brand, has launched a new campaign featuring Amitabh Bachchan. The ad film educates consumers about the importance of waterproofing in …
Headlines for today (December- 22nd, 2020): Top Marketing Campaign and Activation
Campaign Activation GSK Consumer Healthcare has launched a new campaign to promote its new product Otrivin Breathe Clean. The ad film emphasizes the importance of daily nasal washing to wash out the germs and pollutants. Marico Limited has launched a new campaign “#DearWinter” to promote Parachute Advansed Hot Oil. The ad film address the dry …
Headlines for today (December- 21st, 2020): Top Marketing Campaign and Activation
Campaign Activation Accor has launched a new ad film “#allsafe” which shows the multi-level safer and hygiene precautions that are being taken to assure a safe stay. The campaign has been conceptualized by M&C Saatchi. Livpure has launched a digital campaign “Water Saviours”. The main objective of the campaign is to promote the brand’s Smart …
Headlines for today (December- 11th, 2020): Top Marketing Campaign and Activation
Campaign Activation Google launched a new campaign for its payment app Google Pay “jaldi karenge, jaldbaazi nahi”. The ad film highlights how the extra few seconds of punching the UPI pin during the transaction is a good thing. PharmEasy launched a new 3- film ad campaign – “DanceEasy” to promote its brand message that how …
Headlines for today (December- 10th, 2020): Top Marketing Campaign and Activation
Campaign Activation KFC rolled out a new ad film titled – Aaj Kuch Special le jao! cos’ there’s something for everyone. The ad film focuses on reaching out to the dining table of an average Indian household. The ad film has been conceptualized by Ogilvy. Country Delight, a milk delivery app, rolled out a new …