Campaign and Advertising News Eno partners with Google to release a campaign titled ‘What A Relief’. With this campaign, the brand aims to drive relevance via contextual conversations and present itself as a reliable ally against acidity. Ad 1 & Ad 2 St.Botanica signs Vaani Kapoor as their brand ambassador. Safi, the herbal remedy for …
Campaign and Advertising News OkCredit announces its partnership with Delhi Capitals (DC) as their principal sponsor for the upcoming season of Indian Premier League (IPL). Cricket.com, the cricket updates app, recently released a campaign titled ‘The Ever-Changing Game’. The campaign showcases the ever-evolving nature of the sport. Watch Playerzpot, the fantasy sports gaming platforms, announced …
Campaign and Advertising News HomeLane has unveiled its new brand identity as part of the company’s overall strategy to steer its business into the next phase of growth. The brand hopes to reinforce its promise of a strict 45-day delivery of all customer projects. Star Sports has released a new campaign to promote ‘Sunday Night …
Campaign and Advertising News Reliance Jio released an ad film to celebrate turning 4. The ad film titled ‘Celebrating 4 Years Of You’ celebrates its users #onjio. Watch Alpenliebe launched its new product ‘Alpenliebe JuiCyfills’. The launch is supported by a TVC which builds on the brand promise of ‘bringing hearts closer’, but with a …
Campaign and Advertising News Havells’ releases an ad campaign titled ‘#ShockKaVaccination’ featuring Vijay Raaz. The ad aims to extol the importance of protection against current leakage that many tend to ignore; it can lead not only to injury but also to death. Watch JK White Cement rebranded to JK Cement WhiteMaxX. The rebranding is amplified …
Campaign and Advertising News Agency News Cholayil, personal goods manufacturer has awarded its digital marketing mandate to Grapes Digital Weikfield signs Media AOR with Madison Media, the agency will handle the entire media mandate including Print, Television, Cinema, and Outdoor. The Brand is in a Relaunch stage and is estimated to spend Rs 25 crore. …
Campaign and Advertising News Lava, released a #ProudlyIndian tune- ‘Desh ki apni Dhun’ on the occasion of India’s 74th Independence Day. The campaign video introduces Lava’s unique signature tune that brings alive the real sounds of India. Watch MakeMyTrip released a new campaign video — #YeAzaadiWaliFeeling to celebrate India’s 74th Independence Day and spread positivity …
Campaign and Advertising News Mondelez launches ‘Cadbury Unity Bar’ to celebrate the spirit of India on Independence Day. The launch of the Cadbury Unity Bar is supported by a digital activation, print advertisements and a soon to be launched digital film. The brand is also bringing back its popular composition of ‘Kuch Khaas Hai, Hum …
Campaign and Advertising News Adidas releases a new film ‘What’s One More’ under the ‘Ready For Sport’ campaign. The film aims to inspire athletes as they prepare to return to the field in 2021. Watch McDonald’s India ran a twitter campaign to engage with users on the occasion of National Drive-Thru Day. The campaign was …
Campaign and Advertising News Burger King releases a new campaign featuring Rahul Bose. The fast-food chain uses the actor’s ‘banana’ incident to reintroduce its Rice Bowls. Watch Relaxo Foundation releases a new campaign titled ‘Mazboot Kadam’. The foundation acknowledges and gives thanks to essential workers on the frontline. Greenlam Industries releases a new TVC focusing …