Campaign and Advertising News CavinKare’s launches a TV campaign promoting Bacto-V. The product is positioned as someone that keeps gadgets germ free. The campaign has been launched with a 30-sec TVC and a long format infomercial. Watch TVC Watch Infomercial Dabur Dazzl launches a campaign to promote its range of home sanitizing solutions. Watch Dream11 …
Campaign and Advertising News Wipro Lighting has launched a new ad promoting its Alexa enabled no-touch IOT bulbs. Ogilvy has conceptualized this 1-minute ad. Watch Odonil, the air freshener from Dabur is being promoted as an air sanitizer in its latest ad and claims to kill 99% germs. Watch Korea Tourism launches an India specific …
Campaign and Advertising News Paytm launches a new campaign featuring Rupal ‘Kokilaben’ Patel of ‘Rasode Mein Kaun Tha’ fame. The 1-minute video called “Phone Per Kaun Tha” is aimed at educating consumers against fraud calls. Watch Spotify launches a new ad campaign promoting its ad-free premium service. The 30-sec video has been conceptualized by Leo …
Campaign and Advertising News PVR has launched its campaign ‘#OuchTheCouch Contest’ in a bid to remain relevant when theatres are still shut. The 1-minute video takes an anti-OTT positioning. Watch Jio Fibre has launched a 6 minutes infomercial. The video highlights how one can use Jio Fibre to convert their regular TV to a smart …
Campaign and Advertising News Asian Paints launches a new TV campaign. Conceptualized by Ogilvy, the commercial reinforces the brand’s value for money proposition. Watch Dream 11 launches 4 ads featuring cricket players. Unlike the old ads, these ads are very functional and explain how to download the app and play. Watch Tata Motors has launched …
Campaign and Advertising News Glow & Lovely’s launches first-ever ad featuring Yami Gautam. Watch Savlon Hexa soap from ITC launches a TVC highlighting the germ protection feature of the product. The 30-sec video has been conceptualized by Ogilvy. Watch Jockey launches its range of activewear called Jockey Move through a campaign called “Not Just for …
Campaign and Advertising News Safoo, a product from CavinKare that washes fruits and vegetables launches a new TVC. The 35-sec video features actress Nadiya as the brand ambassador. Watch Muthoot Finance launches an outdoor campaign in the 4 southern markets for Ayush Gold. Platinum Outdoor has executed the campaign. Cofsils launches a new TV ad …
Campaign and Advertising News Panasonic washing machines launch a digital campaign promoting germ kill benefit of its product. The 1-minute video has been conceptualized by WatConsult. Watch Times of India launches a digital video. The video conceptualized by Wunderman Thompson and written by Gulzar highlights how “Chai Time” is incomplete without Newspaper reading. Watch Mobile …
Campaign and Advertising News Goibibo launches a new campaign #BreakBhiEssentialHai. The 1 min 18 seconds video has been conceptualized by WatConsult and highlights how one needs a break after working from home for a long time. Watch Dettol Soap launches a new campaign for its latest launch Dettol and Mom. The 35-sec video talks about …
Campaign and Advertising News NIIT Technologies to launch a new campaign rebranding itself as Coforge. Agency News Force Motors, the Pune based automotive company has appointed DY Works as it’s brand and experience strategy agency. TOEFL iBT has appointed Madison Digital as it’s Social Media agency. InterMiles formerly known as JetPrivilege has appointed Thought Blurb as …