Campaign and Advertising News #TicTac has launched a new campaign #MouthFreshMoodRefresh campaign. Lead by TV, the 360-degree campaign will be amplified using digital platforms. The creative positions Tic Tac as a mouth taste changer that refreshes the mood by providing a continuous release of the long-lasting and refreshing taste experience. Watch Max Fashion has launched …
Campaign News BMW India’s new ad film takes the product route over the emotional connection. #EXPLOREBMW campaign has a series of films that showcases multiple features of their cars. Watch , General Insurance Council (GI Council) will be launching the #FaaydeKiBaat campaign with four TVCs. The campaign educates people about non-life insurance. Leo Burnett has …
After celebrating being single during Valentine’s Day, Pepsi has come up with a new anti-bully ad featuring Salman Khan. All ads have been conceptualized around the public persona of Salman Khan. The latest ad is a continuation of the new campaign #HarGhoontMeinSwag. Watch Latest Olay Women’s Day ad campaign #GlowUpNoMatterWhat moves away from its long …
After spending a few years in the FMCG sales role, I moved to a marketing role. Being the junior most in the marketing team, most of my time was spent managing projects. However, sometime I would also get to assist the seniors in framing the communication route and test them with the consumers. I always …
#SBILife has hired #DuteeChand as their brand ambassador for their marketing campaign Apno ki #HimmatWaliSeeti’. The campaign highlights the importance of family support in one’s life. Watch Kotak Mahindra Life Insurance has given its digital marketing mandate to #iProspect. McCann and Coca-Cola have come up with their new marketing campaign featuring Ranbir Kapoor. The campaign …
Daiko FHO Communications is the new creative agency for PNB Housing Finance. PayNearby, the hyperlocal fintech network builder, has appointed Leo Burnett Orchard Mumbai as their new creative agency. Ferns N Petals launch ‘Flower Will’ through a new film featuring Neena Gupta & Rajat Kapoor. #LoveForever campaign launched on Digital, Radio and Cinema platforms highlights …
#Essence will handle media buying and planning for #FacesCanada in India. As part of their latest marketing campaign #UpGrad distributes more than 3 lakhs paper cups among corporates in 10 cities including Bengaluru, Delhi, and Mumbai. The execution was done by #CupShup. Targeting the tax season, #ETMoney has launched a rap song featuring TikTok star …
#DesignCafe launches the #MoreRoomForJoy campaign for the Mumbai market. The campaign highlights the brand’s specialization in creating 20% more space in the same house. #Big3Media conceptualized the ad while #TheMediaAnt took care of media planning and buying. Watch Watch #Parle launches its TikTok influencer campaign #SeekDontHide. The campaign encourages influencers to create a short 15sec …
#YiPPee! Noodles sign up M S Dhoni as their new brand ambassador. McCann has been selected as the new creative agency for #BajajElectricals. Leo Burnett and #WhisperSanitaryNapkins have come up with their new campaign #KeepGirlsInSchool. The video is based on the insight that one in five girls drop out of school every year. Previous campaigns …
#Mirum India has been appointed the media agency for #UpdateGeTarget. Mirum will handle brand planning, media planning and social media management for the brand. A #UPI payment awareness campaign has been launched by the National Payments Corporation of India (NPCI). Six interesting films have been conceptualized by #Ogilvy. The films have been designed basis different …