Campaign and Advertising News Ola as part of their existing campaign (that promoted auto booking) has launched a long ad format for the social platforms. Conceptualized by OML (Only Much Louder), the 4-minute video revolves around a mother who is technologically challenged but still manages to book an Ola to visit her son. Watch Dabur …
Campaign and Advertising News Yatra.com launches its latest ad campaign. The 2-minute video conceptualized by Indian Story Tellers showcases different reasons for which people would want to travel. Watch Safolla Honey launches its new ad campaign. The 40-sec video makes a scientific claim about the purity of its honey. Watch Paytm First Games, the online …
Campaign and Advertising News Friends Dry Pants releases a new campaign “Aazadi Mubarak”. The 1-minute video talks about getting freedom from incontinence. Watch Xiaomi launches the “Mi For India” campaign. Promoted through long format ads, the video talks about philanthropic activities undertaken by Xiaomi India. Watch Fast&Up has launched a digital film to spread awareness about boosting …
Campaign and Advertising News Xiaomi has launched a new video ad for Mi trimmer. The 4-minute long video released on its social platforms has 3 Xiaomi employees enacting as customers. Watch Nescafe launches a new campaign “Karne Se Hee Hona Hai”. The 1 min 30-sec video conceptualized by McCann highlights how Nescafe can give you …
Campaign and Advertising News WTF Sports, the global Fantasy sports gaming platform has appointed cricketers Harmanpreet Kaur and Suresh Raina as their global brand ambassadors. JioSaavn launches a digital campaign ‘We Are India’. The campaign will feature documentaries on artists from regional languages. Watch Tata Capital has changed its tagline from ‘We only do what’s right …
Campaign and Advertising News Century Ply launches a new campaign highlighting its “Germ-Free” collection. The 30-sec video has been conceptualized by Wonderman Thompson. Watch Colgate launches a new campaign “Begin with a smile”. The 35-sec video conceptualized by McCann shows a family getting together without a mask post COVID. Watch Pepper Fry launches Swadeshi Sales …
Campaign and Advertising News Facebook releases new ads for its existing “More Together” campaign. 4 different ads show how Facebook is relevant to different audiences namely Parents, Doctors, Grandparents, and Roommates. Watch Parents Video redBus launches a new campaign showcasing how the bus industry is taking safety measures for post-Covid travel. The 1 minute has …
Campaign and Advertising News Boomer, one of the oldest chewing gum brands in India is back on air after a gap of 6 years. The video conceptualized by DDB Mudra has retained the historical “Boom Boom Boomer” catchline but dropped the animated mascot. Watch Hero Lectro launches a campaign for its e-cycle. Conceptualized by 82.5 …
Campaign and Advertising News Dunzo creates a print ad featuring other brand mascots. The concept was first used by BBDO wherein it featured Indian ads in a print ad. Rafale Pan Masala’s old video has been trending on social networks over the last 2 days. The video from 2019 was a play on the French …
Campaign and Advertising News Chandrika, the Ayurvedic bar soap has launched the #BeAyurvedaProtected campaign in Kerala across TV and digital. The film conceptualized by Brand David and featuring Amala Paul highlights the germ protection properties of the soap. Watch Online poker portal PokerStars has launched a new campaign called ‘I’m In’. Promoted by M S Dhoni, the video …