Campaign and Advertising News Tide launches a new ad film featuring Ayushman Khurrana. The film will be a part of the 360-degree marketing campaign featuring the actor. Watch Sofit, the soya milk brand from Hershey’s has launched a new digital campaign. The 1-minute video highlights the protein and energy that Sofit provides to help everyone …
Campaign and Advertising News Flite, the footwear band from Relaxo has launched a digital video campaign #RishtoKiFlite. The 1 minute 30-sec video showcases how families have come together at the time of lockdown. Watch Castrol CRB has launched a campaign for truckers and farmers called ‘India ka Engine, Andar se Strong’. Promoted by Randeep Hooda …
Campaign and Advertising News Airtel launches a 360-degree campaign titled “Airtel – Open to questions”. The 1-minute video talks about the volume of customer questions Airtel receives and how the brand is committed to moving to a zero complaint stage. Watch Gemini Sunflower Oil has launched a new campaign named called ‘Waqt Kuch Auro Ke Liye Banane Ka’. …
Campaign and Advertising News A R Rahman launches an anti-child abuse campaign. The 1-minute video has been shot by Barndoor Studios and urges people to report child abuse at 1098. Watch Nu Shakti, the Tamilnadu based brand for daily home fortifiers for staple foods like rice and atta launches an influencer campaign #PutImmunityFirst. The campaign …
Campaign and Advertising News Fevicol’s new social media ad copy is an interesting play of the famous song “Ek Ladki ko Dekha to Aisa Laga”. The ad has been designed by the digital agency Schbang. View Swiggy launches a digital activation on Instagram called ‘The Genie(US) Sunday Potluck’. The idea entails a group of people …
Campaign and Advertising News Union Ministry of Health and Family Welfare launches a campaign urging people to go back to work while taking all precautions. Directed by R Balki, the 1-minute 30-sec film features Akshay Kumar. Watch Mahindra Lifespaces’ in its latest campaign “Is Ghar Ki Bahot Yaad Aayegi” urges people to hold on to lockdown memories. The …
Campaign and Advertising News Frito Lay has launched a TV campaign #Heartwork to honor its supply chain workforce. Watch Pro-ease, the sanitary napkin brand has released an ad film titled, ‘#roktihoonruktinahin’ to acknowledge the efforts of women who are helping fight against COVID. The 2-minute video has been conceptualized by ADK Fortune. Watch Subway India tweaks …
Campaign and Advertising News Google India launches a campaign #BeKindToYourMind. The 50-sec video shows how one can use Google to help themselves and their families to remain stress-free during the lockdown. Watch Welspun releases two videos featuring Pulkit Sharma and Varun Sharma. The videos aim to educate consumers about the importance of using a clean towel …
Campaign and Advertising News Ixigo launches a new campaign featuring actor Sanjay Mishra. The 2-minute video named ‘Naye Safar Ki Shuruaat’ is based around the resumption of train service post-COVID. The ad talks about memories associated with train journeys and safety norms to be observed. Watch Enerzal, the energy drink brand launches a campaign ‘Bas …
Campaign and Advertising News Vodafone Idea has launched a digital campaign Online Seekho #Apnokesaath. The video conceptualized by BBDO urges people to continue learning at the time of lockdown using online connectivity on its network. Watch Volini has released a digital film urging people to step into the post-lockdown world with optimism and hope. The …