Campaign and Advertising News Keeping in line with their quirky moment marketing approach, Zomato has come up with a series of wallpapers for zoom users. These wallpapers provide funny stay at home onliners. Watch Vodafone brings back the popular Pug in its latest COVID related video. The video which promotes stay at home has been …
Campaign and Advertising News Times of India Group and Dainik Bhaskar Group have jointly launched a social media campaign #KaunBanegaKaunBanayega featuring Cyrus Broacha. The campaign aims to establish the authenticity of print news over digital news and make people aware of mindless forwards. Watch Bajaj Allianz General Insurance has released a new film on social media tagged …
Campaign and Advertising News ZEE along with its creative agency LOWE Lintas has come with a first-ever completely #FilmedFromHome #HumAndarCoronaBahar initiative. The entire campaign was developed and made by people working from home. Watch Here Welspun, the leading towel manufacturing brand has launched a digital campaign to raise awareness around personal hygiene that includes washing and drying of …
Campaign and Advertising News Facebook joins promoting social distancing through its latest video. Developed by Droga5 and FB’s marketing team the video ends with the tagline “We’re never lost if we can find each other”. Watch Asian Paints brings back ‘Har Ghar Chup Chap Se’ ad to encourage staying at home. The 50-sec video conceptualized …
Campaign and Advertising News #Dettol and #McCann releases a film completely shot while working from home. The tasks included shooting and editing using minimal apparatus like a mobile camera at home. Watch Agency News Sheela Foam owners of the brand #Sleepwell has appointed #Ogilvy as its creative and digital agency. The account would be managed …
Campaign and Advertising News #AxisBank as part of the #DilSeOpen campaign has released a new digital film. The new film is in the context of #SocialDistancing and urges people to transfer the salary of the domestic helps to their bank accounts while maintaining the social distance. The original campaign was conceptualized by Lowe Lintas this …
Campaign and Advertising News Close doors and #ShutOutCorona says #TataPravesh in its latest digital film. Tata Pravesh is a brand of steel doors from Tata Steel. Watch https://www.facebook.com/tatapravesh/videos/210931446678520/ Agency News Bengaluru-based digital agency #SocialPanga has been on-boarded as a digital marketing agency by #Quikr. Along with Quikr, Social Panga will be working with other acquired brands of …
Campaign and Advertising News #FreeFire, the mobile battle royale game has launched its new campaign #IndiaKaBattleRoyale. The campaign is led by digital and supported through outdoor. The campaign highlights the key unique selling points of Free Fire – Memory, Battery, and Time. Watch #Lifebuoy follows #Dettol by launching its Handwash influencer campaign on TikTok called #LifebuoyKarona. Famous TikTok influencer …
Campaign and Advertising News The Hindu Newspaper in it’s latest COVID-19 ad tackles fake news spread on social media. The ad attacks misinformation and sharing of fake news on social media, and also builds the credibility of print media. Agency News GroupM’s advanced programmatic arm, Xaxis, and global media agency network, Mindshare, have tied up with …
Campaign and Advertising News #DairyDay Ice Cream has released its summer campaign #GoodnessIsGood. The film has been conceptualized by Famous Innovations and the ad celebrates small efforts that spread happiness. Watch #PokerBaazi has launched a digital campaign promoting their Poker Tournament #EndBoss. The rap based video highlights the fun and prize money associated with a …