Campaign and Advertising News #Facebook second ad in continuation of #MoreTogether campaign showcases the power of being together. With social distancing need of the hour, this Taproot Dentsu conceptualized ad might not find many takers. Watch #Fortune Oil’s latest campaign featuring Akshay Kumar features a new brand logo. #RuknaMat showcases Fortune oil beyond edible oil …
Campaign and Advertising News #Wakefit latest digital-led campaign encourages people to sleep more in order to become better. The ad also talks about a chance to win Rs 1 Million for the person who sleeps the best. The campaign has been conceptualized by #SpringMarketingCapital. Watch #Mint candy from Mahak Group has launched its new television …
For any brand to be relevant to the social media platforms having the right content is the key. However, what is right is the most difficult part. Getting the content right is a continuous process as both the brand and the consumer evolve. This constant evolution makes it important for marketers to be aware of …
Campaign and Advertising News #OYO has come up with the #RahoMast campaign that features how customers use their rooms, apart from official/work trips. This is the latest attempt by Oyo to attract customers for purpose other travel. Oyo’s in-house team worked on the creative. Watch #YesBank published ads in leading Newspapers reassuring its customers that …
Campaign and Advertising News #CanaraRobecoMutualFund has released its new campaign #KyaBaatHai. FCB India has conceptualized the campaign. Watch #Aurelia has launched its digital campaign #BeYourOwnBeautiful. Featuring Disha Patani, the ad encourages women to be themselves. Watch To increase awareness about protection from #Covid, #Dettol has launched #HandWashChallenge on TikTok. Watch #WaghBakri the popular tea brand …
Campaign and Advertising News #Parachute Advansed, the premium hair oil brand, has released its latest ad campaign #MereBaalMeriJaan. Shot in the background music of famous song “Aye Dil e Naadan” by Jan Nisar Akhtar, the ad is different from other Parachute ads. The ad highlights how integral is hair to women without any mention of …
Campaign and Advertising News #Ariel has come with the next ad in the series #ShareTheLoad. The latest ad conceptualized by #BBDO is based on research data that 71% of women sleep less than the man in order to finish the household chore. The campaign theme has been running since 2014 and this is the latest …
Campaign and Advertising News #BMW has changed its logo after 23 years. This has ostensibly been done to have better digital communication. #Helo, the regional social media platform has come up with its new campaign #HeloPeMilo. Conceptualized by #LeoBurnett, the ad highlights the consumer insight of people being more comfortable expressing themselves in regional language. …
Campaign and Advertising News #Google launches its brand campaign featuring YouTube influencers like Zakir Khan and Bhuvan Bam. #IssAppMeinAapHain talks about how Google helps one understand onself better using Google’s Discover Feed feature. Watch #Haier India launches its new campaign on Women’s day. The campaign features Dipa Karmakar and has been conceptualized by Famous Innovations. …
Campaign and Advertising News Beauty brand #Nykaa, the online portal for cosmetic and beauty products has unveiled a new campaign titled #ColourMeFree. The campaign features rapper Dee MC and is inspired by the social stigma around skin colour and racism. Watch #EbixCash has launched its first ad campaign – EbixCash ‘Har Khushi Ke Liye Kaafi …