Campaign and Advertising News NIIT Technologies to launch a new campaign rebranding itself as Coforge. Agency News Force Motors, the Pune based automotive company has appointed DY Works as it’s brand and experience strategy agency. TOEFL iBT has appointed Madison Digital as it’s Social Media agency. InterMiles formerly known as JetPrivilege has appointed Thought Blurb as …
Campaign and Advertising News Ola as part of their existing campaign (that promoted auto booking) has launched a long ad format for the social platforms. Conceptualized by OML (Only Much Louder), the 4-minute video revolves around a mother who is technologically challenged but still manages to book an Ola to visit her son. Watch Dabur …
Campaign and Advertising News Yatra.com launches its latest ad campaign. The 2-minute video conceptualized by Indian Story Tellers showcases different reasons for which people would want to travel. Watch Safolla Honey launches its new ad campaign. The 40-sec video makes a scientific claim about the purity of its honey. Watch Paytm First Games, the online …
Campaign and Advertising News Havells’ releases an ad campaign titled ‘#ShockKaVaccination’ featuring Vijay Raaz. The ad aims to extol the importance of protection against current leakage that many tend to ignore; it can lead not only to injury but also to death. Watch JK White Cement rebranded to JK Cement WhiteMaxX. The rebranding is amplified …
Campaign and Advertising News Agency News Cholayil, personal goods manufacturer has awarded its digital marketing mandate to Grapes Digital Weikfield signs Media AOR with Madison Media, the agency will handle the entire media mandate including Print, Television, Cinema, and Outdoor. The Brand is in a Relaunch stage and is estimated to spend Rs 25 crore. …
Campaign and Advertising News Lava, released a #ProudlyIndian tune- ‘Desh ki apni Dhun’ on the occasion of India’s 74th Independence Day. The campaign video introduces Lava’s unique signature tune that brings alive the real sounds of India. Watch MakeMyTrip released a new campaign video — #YeAzaadiWaliFeeling to celebrate India’s 74th Independence Day and spread positivity …
Campaign and Advertising News Mondelez launches ‘Cadbury Unity Bar’ to celebrate the spirit of India on Independence Day. The launch of the Cadbury Unity Bar is supported by a digital activation, print advertisements and a soon to be launched digital film. The brand is also bringing back its popular composition of ‘Kuch Khaas Hai, Hum …
Campaign and Advertising News Friends Dry Pants releases a new campaign “Aazadi Mubarak”. The 1-minute video talks about getting freedom from incontinence. Watch Xiaomi launches the “Mi For India” campaign. Promoted through long format ads, the video talks about philanthropic activities undertaken by Xiaomi India. Watch Fast&Up has launched a digital film to spread awareness about boosting …
Campaign and Advertising News Oakley has unveiled a remake of Bob Marley’s iconic anthem – One Love – as part of the brand’s 2020 For the Love of Sport campaign. The 3 minutes’ video song has been recorded by American-born, British-Jamaican singer-songwriter, Celeste. Watch Here Godrej Professional, a brand from Godrej Consumer Products Limited (GCPL) …
Campaign and Advertising News Amazon India has launched its seller driven campaign ‘Itna Aasan hai’. The campaign highlights the hassle-free enrolling process and how easy it is for anyone to move their business online. Watch Here Gillette has launched a 45 seconds for its campaign highlighting the company’s new product Guard 3. Watch Here Nature’s …