Campaign and Advertising News Starbucks has launched a new challenge on social media called #StarbucksDance to promote its portable offerings. Radhika Madan and Krystle D’Souza have been appointed as the face of the challenge. Watch Here TATA Sampann Spices launches its new integrated marketing campaign called #SpiceUpYourHealth. The 35 seconds ad features Tata Sampann’s brand …
Campaign and Advertising News Nestle India has launched a new campaign for its product Maggie Masala Noodle. The 45 seconds video highlights the diversity of the masalas used in India cooking. Watch Here Mahak Group has launched ‘Mint Nahi Hint Hai’, campaign for its trademark candy Mint Choc On. The 45 Ads features Bollywood actress …
Campaign and Advertising News Xiaomi has launched a new video ad for Mi trimmer. The 4-minute long video released on its social platforms has 3 Xiaomi employees enacting as customers. Watch Nescafe launches a new campaign “Karne Se Hee Hona Hai”. The 1 min 30-sec video conceptualized by McCann highlights how Nescafe can give you …
Campaign and Advertising News WTF Sports, the global Fantasy sports gaming platform has appointed cricketers Harmanpreet Kaur and Suresh Raina as their global brand ambassadors. JioSaavn launches a digital campaign ‘We Are India’. The campaign will feature documentaries on artists from regional languages. Watch Tata Capital has changed its tagline from ‘We only do what’s right …
Campaign and Advertising News Century Ply launches a new campaign highlighting its “Germ-Free” collection. The 30-sec video has been conceptualized by Wonderman Thompson. Watch Colgate launches a new campaign “Begin with a smile”. The 35-sec video conceptualized by McCann shows a family getting together without a mask post COVID. Watch Pepper Fry launches Swadeshi Sales …
Campaign and Advertising News Facebook releases new ads for its existing “More Together” campaign. 4 different ads show how Facebook is relevant to different audiences namely Parents, Doctors, Grandparents, and Roommates. Watch Parents Video redBus launches a new campaign showcasing how the bus industry is taking safety measures for post-Covid travel. The 1 minute has …
Campaign and Advertising News Boomer, one of the oldest chewing gum brands in India is back on air after a gap of 6 years. The video conceptualized by DDB Mudra has retained the historical “Boom Boom Boomer” catchline but dropped the animated mascot. Watch Hero Lectro launches a campaign for its e-cycle. Conceptualized by 82.5 …
Campaign and Advertising News Dunzo creates a print ad featuring other brand mascots. The concept was first used by BBDO wherein it featured Indian ads in a print ad. Rafale Pan Masala’s old video has been trending on social networks over the last 2 days. The video from 2019 was a play on the French …
Campaign and Advertising News Adidas releases a new film ‘What’s One More’ under the ‘Ready For Sport’ campaign. The film aims to inspire athletes as they prepare to return to the field in 2021. Watch McDonald’s India ran a twitter campaign to engage with users on the occasion of National Drive-Thru Day. The campaign was …
Campaign and Advertising News Burger King releases a new campaign featuring Rahul Bose. The fast-food chain uses the actor’s ‘banana’ incident to reintroduce its Rice Bowls. Watch Relaxo Foundation releases a new campaign titled ‘Mazboot Kadam’. The foundation acknowledges and gives thanks to essential workers on the frontline. Greenlam Industries releases a new TVC focusing …