Campaign and Advertising News Great Learning has launched its digital brand campaign called ‘Against All Odds’. The campaign launched through a 1-minute video on digital platforms showcases people who defied all odds and used Great Learning to achieve something in life. Watch Nu-Shakti has launched a TVC + Digital campaign highlighting MixMe’s immunity power. The 20 sec animated …
Campaign and Advertising News “13th Ki Tayyari kijiye”, the teaser OOH campaign is likely to unveil the brand today. Run by Lakshya Media, the creative has tagline like “#13thKiTayyari kijiye, Maggi stock kar lijiye”, “#13thKiTayyari kijiye, Amul Lassi stock kar lijiye” and #13thKiTayyari kijiye, Pepsi stock kar lijiye. The campaign is likely from Zee TV …
Campaign and Advertising News Titan Raga the watch brand launches a new campaign “Proud to be me”. The 45-sec video conceptualized by Ogilvy highlights Kumar Iyer, a member in the LQBTQ community dressing up in a saree and wearing a Titan Raga Watch. Watch Levis launches an activation campaign on Instagram where influencers perform on …
Campaign and Advertising News Vectus Industries ropes Saif Ali Khan and Kareena Kapoor Khan as its brand ambassadors and launches its campaign ‘Vectus- India ki waterline’. Zomato releases an ad that makes a case for ‘safety’ while ordering in. It reminds the audience that it is, indeed, safe to order food, despite the fears surrounding …
Campaign and Advertising News Spinny Cars back on the road with OOH branding. The brand wishes to target the masses looking for the second-hand cars for the safe traveling in Delhi. The campaign was executed by The Media Ant. Britannia releases a new ad film, which centres on its proposition ‘#KhushiyonKiZiddKaro’ and delivers a timely …
Campaign and Advertising News Pocket Aces released new Instagram-first format ‘FilterCopy Mini’. It will focus on telling short, relatable stories in just under a minute. Motilal Oswal, a financial service provider released a new campaign – ‘PHYGITAL’. The campaign uses a distinct look and tagline to engage the audience to experience the advantage of both …
Campaign and Advertising News Jyothy Laboratories launches ‘vocal for local’, an ad film shot at home. The film narrates the journey of the company’s legacy since 1983 through a song that describes the values of the company. Watch Britannia’s released a new ad and play with the product name Nutri’choice’. The ad urges the audience …
Campaign and Advertising News Asian Paints launches an ad campaign for Viroprotek, its hand sanitizer. The 50-sec video has been conceptualized by Ogilvy. Watch HUL changes the name of “Fair & Lovely” cream to “Glow & Lovely”. This happened after a global outcry over color based racism through Black Lives Matter campaign. Lay’s India launches …
Campaign and Advertising News Oyo launches its new digital campaign “Fir Badhega India”. The 45 seconds video for the campaign highlights the measures taken by the brand to maintain hygiene, cleanliness, and minimal-touch standard operating procedures to welcome guests safely. The campaign has been launched across social media including Facebook, Instagram, Twitter, LinkedIn, YouTube and …
Campaign and Advertising News Head & Shoulders has launched a new campaign featuring Bollywood actor Ranveer Singh for its #scalpSwagChallenge. The 72 seconds video includes the actor singing a rap song in line with the movie gully boy. The video is being promoted on Instagram. Watch Here Cadbury Fuse recently released a new ad. The …