Campaign and Advertising News 1. Tata Motors Finance launches a digital film ‘The Sounds of Lockdown’. The film uses the power of sound and the amalgamation of the everyday activities to relive the memories of normal life that everyone is missing these days. Logicserve Digital has created the film. Watch 2. Vaseline launches a new …
Campaign and Advertising News Bingo!, the snacking brand from ITC, along with brand ambassador Ranveer Singh used Zoom video calls in an attempt to cheer up people whose spirits were dampened during the lockdown. This being under their initiative #BingoConnecting Hershey India has launched the ‘#HappyAtHome with Hershey’s’ digital campaign. As a part of the …
Campaign and Advertising News A R Rahman launches an anti-child abuse campaign. The 1-minute video has been shot by Barndoor Studios and urges people to report child abuse at 1098. Watch Nu Shakti, the Tamilnadu based brand for daily home fortifiers for staple foods like rice and atta launches an influencer campaign #PutImmunityFirst. The campaign …
Top Marketing Campaign and Activation Headlines for today (June 11th, 2020) Campaign and Advertising News The website hosting provider, Bluehost has launched a new digital marketing campaign. The 45 seconds video is trying to inspire small business owners to go online and unlock the potential of their business during the COVID-19 lockdown. Watch Here Desi …
Top Marketing Campaign and Activation Headlines for today (June 10th, 2020) Campaign and Advertising News Games24x7 has recently launched a digital influencer campaign for its gaming platform RummyCircle. The brand has partnered with Bollywood artists, Aparshakti Khurana, Varun Sharma, Vir Das, and Manjot Singh for the campaign in the North Indian market and has associated …
Campaign and Advertising News Tata Mutual Funds in a unique way have used Podcasts during the lockdown to expand their digital presence and reach out to a more diverse audience and interact with them in a language familiar to them. The brand has recently launched the second season of “Ishq Bhi Risk Bhi” on aawaz.com. …
Campaign and Advertising News Tata Tiscon on the occasion of World Environment Day released a video “Plan for the Planet”. The video talks about the brand’s awareness initiative on sustainability and encourages people to care for and nurture the environment. The video was conceptualised by Wonderman Thompson South Asia. Watch here Tata Wiron released a …
Campaign and Advertising News Fevicol’s new social media ad copy is an interesting play of the famous song “Ek Ladki ko Dekha to Aisa Laga”. The ad has been designed by the digital agency Schbang. View Swiggy launches a digital activation on Instagram called ‘The Genie(US) Sunday Potluck’. The idea entails a group of people …
Campaign and Advertising News Union Ministry of Health and Family Welfare launches a campaign urging people to go back to work while taking all precautions. Directed by R Balki, the 1-minute 30-sec film features Akshay Kumar. Watch Mahindra Lifespaces’ in its latest campaign “Is Ghar Ki Bahot Yaad Aayegi” urges people to hold on to lockdown memories. The …
Campaign and Advertising News Frito Lay has launched a TV campaign #Heartwork to honor its supply chain workforce. Watch Pro-ease, the sanitary napkin brand has released an ad film titled, ‘#roktihoonruktinahin’ to acknowledge the efforts of women who are helping fight against COVID. The 2-minute video has been conceptualized by ADK Fortune. Watch Subway India tweaks …