Campaign and Advertising News Dabur Red launches another film for its existing campaign #ChabaateyRahoIndia. Thinkstr conceptualized and home shot the 80-sec ad. Watch Watch Earlier Film Ceat Tyres has launched a video on its digital platform recognizing the contribution of truck drivers during the lockdown. The video was conceptualized and shot by Ogilvy. Watch Over …
Campaign and Advertising News Mastercard launches its new TVC thanking vendors who continued their service during COVID. The ad features existing brand ambassador Mahendra Singh Dhoni urging people to thank the neighborhood vendors by giving a missed call or tweeting #ThankYouVyapaariyo. Watch Titan Watches has launched its new digital ad campaign urging people to use …
Campaign and Advertising News Godrej No. 1 has released its 10-sec TVC urging people to wash hands to prevent the spread of Corona. Creativeland Asia is the creative agency for the ad. Other brands in this category Dettol and Lifebuoy have been running a similar campaign for quite some time. Watch Nestlé India has launched …
Campaign and Advertising News Khimji Jewels have released its second music video titled “Haathon Mein Haath”. The 12th Cross covered the news regarding the first video on 23rd April 2020. Watch Here Kochi police have launched a campaign named 10 Kalpanakal (10 Commandments) featuring actors from the Malayalam film industry. The campaign aims to educate and …
Campaign and Advertising News ITC Sunfeast has launched a virtual musical concert under its campaign #StayStrongMoms. Celebrity musicians as Usha Uthup and Kunal Ganjawal will connect live from their homes. The concert includes chat with them and their families, especially the mothers in the house, and virtual musical performance. Apparel brand Blackberrys has launched a …
Campaign and Advertising News Linc Pen in its latest ad is asking users to try refills instead of throwing away the pens. Wunderman Thompson India the creative agency has worked on a business insight that there is a brand choice for consumers every time they buy a new pen, whereas refill ensures brand control. This …
Campaign and Advertising News Licious launches its new digital campaign. The ad conceptualized by Ogilvy and shot within the norms of lockdown features people cooking at home. Watch Delhi HC has restricted Lifebuoy from playing an ad where it compares itself with Dettol Antiseptic Liquid. Dettol pleaded that Dettol liquid is a “drug” whereas Lifebuoy …
Campaign and Advertising News MG Motor India has come up with a new song of solidarity, titled ‘Raftaar Wahi Hogi’. The video was created by MG Motor’s employees and dealer partners. MG Motor India has collaborated with Dr. Rahat Indori and Delhi-based Sufi Rock Band – Faridkot for the composition. Watch Here Marriott International has …
Campaign and Advertising News RED FM launches ‘Mind Detox with Padma Bhushan awardee Sri M’, an on-air and digital initiative to help people stay calm during the nationwide lockdown. Oyo in the light of Covid-19 has released a few videos promoting social distancing and the role of essential services heroes. These videos are live across OYO’s …
With over 72% of the Internet user base prefers to watch videos about a brand or a product, video marketing has become an inevitable part of the brands who want to promote their brand and build a relationship with their customers. Also read – Video Marketing Guide for Small Businesses 2020: 8 types of low …