So you’ve been hearing a lot about video marketing and how everyone is using it. But being a small business owner, we know small businesses already have a lot on their plates and adding videos in the marketing game just seems more than enough. You can give hundreds of reasons to not include videos in …
Campaign and Advertising News #AxisBank as part of the #DilSeOpen campaign has released a new digital film. The new film is in the context of #SocialDistancing and urges people to transfer the salary of the domestic helps to their bank accounts while maintaining the social distance. The original campaign was conceptualized by Lowe Lintas this …
Campaign and Advertising News Close doors and #ShutOutCorona says #TataPravesh in its latest digital film. Tata Pravesh is a brand of steel doors from Tata Steel. Watch https://www.facebook.com/tatapravesh/videos/210931446678520/ Agency News Bengaluru-based digital agency #SocialPanga has been on-boarded as a digital marketing agency by #Quikr. Along with Quikr, Social Panga will be working with other acquired brands of …
Campaign and Advertising News #FreeFire, the mobile battle royale game has launched its new campaign #IndiaKaBattleRoyale. The campaign is led by digital and supported through outdoor. The campaign highlights the key unique selling points of Free Fire – Memory, Battery, and Time. Watch #Lifebuoy follows #Dettol by launching its Handwash influencer campaign on TikTok called #LifebuoyKarona. Famous TikTok influencer …
Campaign and Advertising News The Hindu Newspaper in it’s latest COVID-19 ad tackles fake news spread on social media. The ad attacks misinformation and sharing of fake news on social media, and also builds the credibility of print media. Agency News GroupM’s advanced programmatic arm, Xaxis, and global media agency network, Mindshare, have tied up with …
Campaign and Advertising News #DairyDay Ice Cream has released its summer campaign #GoodnessIsGood. The film has been conceptualized by Famous Innovations and the ad celebrates small efforts that spread happiness. Watch #PokerBaazi has launched a digital campaign promoting their Poker Tournament #EndBoss. The rap based video highlights the fun and prize money associated with a …
Campaign and Advertising News #Facebook second ad in continuation of #MoreTogether campaign showcases the power of being together. With social distancing need of the hour, this Taproot Dentsu conceptualized ad might not find many takers. Watch #Fortune Oil’s latest campaign featuring Akshay Kumar features a new brand logo. #RuknaMat showcases Fortune oil beyond edible oil …
Campaign and Advertising News #Wakefit latest digital-led campaign encourages people to sleep more in order to become better. The ad also talks about a chance to win Rs 1 Million for the person who sleeps the best. The campaign has been conceptualized by #SpringMarketingCapital. Watch #Mint candy from Mahak Group has launched its new television …
For any brand to be relevant to the social media platforms having the right content is the key. However, what is right is the most difficult part. Getting the content right is a continuous process as both the brand and the consumer evolve. This constant evolution makes it important for marketers to be aware of …
Campaign and Advertising News #OYO has come up with the #RahoMast campaign that features how customers use their rooms, apart from official/work trips. This is the latest attempt by Oyo to attract customers for purpose other travel. Oyo’s in-house team worked on the creative. Watch #YesBank published ads in leading Newspapers reassuring its customers that …