Campaign and Advertising News #CanaraRobecoMutualFund has released its new campaign #KyaBaatHai. FCB India has conceptualized the campaign. Watch #Aurelia has launched its digital campaign #BeYourOwnBeautiful. Featuring Disha Patani, the ad encourages women to be themselves. Watch To increase awareness about protection from #Covid, #Dettol has launched #HandWashChallenge on TikTok. Watch #WaghBakri the popular tea brand …
Campaign and Advertising News #Parachute Advansed, the premium hair oil brand, has released its latest ad campaign #MereBaalMeriJaan. Shot in the background music of famous song “Aye Dil e Naadan” by Jan Nisar Akhtar, the ad is different from other Parachute ads. The ad highlights how integral is hair to women without any mention of …
Campaign and Advertising News #Ariel has come with the next ad in the series #ShareTheLoad. The latest ad conceptualized by #BBDO is based on research data that 71% of women sleep less than the man in order to finish the household chore. The campaign theme has been running since 2014 and this is the latest …
Campaign and Advertising News #BMW has changed its logo after 23 years. This has ostensibly been done to have better digital communication. #Helo, the regional social media platform has come up with its new campaign #HeloPeMilo. Conceptualized by #LeoBurnett, the ad highlights the consumer insight of people being more comfortable expressing themselves in regional language. …
Campaign and Advertising News #Google launches its brand campaign featuring YouTube influencers like Zakir Khan and Bhuvan Bam. #IssAppMeinAapHain talks about how Google helps one understand onself better using Google’s Discover Feed feature. Watch #Haier India launches its new campaign on Women’s day. The campaign features Dipa Karmakar and has been conceptualized by Famous Innovations. …
Campaign and Advertising News Beauty brand #Nykaa, the online portal for cosmetic and beauty products has unveiled a new campaign titled #ColourMeFree. The campaign features rapper Dee MC and is inspired by the social stigma around skin colour and racism. Watch #EbixCash has launched its first ad campaign – EbixCash ‘Har Khushi Ke Liye Kaafi …
Holi, a festival of colors is one of the most joyous festivals of India. It’s played by everyone, from kids to adults, with the same enthusiasm and excitement. People play with colors with their friends and family, spend time together and make colorful memories. And that’s when brands come forward to paint the town VIBGYOR …
Campaign and Advertising News #TicTac has launched a new campaign #MouthFreshMoodRefresh campaign. Lead by TV, the 360-degree campaign will be amplified using digital platforms. The creative positions Tic Tac as a mouth taste changer that refreshes the mood by providing a continuous release of the long-lasting and refreshing taste experience. Watch Max Fashion has launched …
Campaign News BMW India’s new ad film takes the product route over the emotional connection. #EXPLOREBMW campaign has a series of films that showcases multiple features of their cars. Watch , General Insurance Council (GI Council) will be launching the #FaaydeKiBaat campaign with four TVCs. The campaign educates people about non-life insurance. Leo Burnett has …
After celebrating being single during Valentine’s Day, Pepsi has come up with a new anti-bully ad featuring Salman Khan. All ads have been conceptualized around the public persona of Salman Khan. The latest ad is a continuation of the new campaign #HarGhoontMeinSwag. Watch Latest Olay Women’s Day ad campaign #GlowUpNoMatterWhat moves away from its long …