After spending a few years in the FMCG sales role, I moved to a marketing role. Being the junior most in the marketing team, most of my time was spent managing projects. However, sometime I would also get to assist the seniors in framing the communication route and test them with the consumers. I always …
#SBILife has hired #DuteeChand as their brand ambassador for their marketing campaign Apno ki #HimmatWaliSeeti’. The campaign highlights the importance of family support in one’s life. Watch Kotak Mahindra Life Insurance has given its digital marketing mandate to #iProspect. McCann and Coca-Cola have come up with their new marketing campaign featuring Ranbir Kapoor. The campaign …
Daiko FHO Communications is the new creative agency for PNB Housing Finance. PayNearby, the hyperlocal fintech network builder, has appointed Leo Burnett Orchard Mumbai as their new creative agency. Ferns N Petals launch ‘Flower Will’ through a new film featuring Neena Gupta & Rajat Kapoor. #LoveForever campaign launched on Digital, Radio and Cinema platforms highlights …
#Essence will handle media buying and planning for #FacesCanada in India. As part of their latest marketing campaign #UpGrad distributes more than 3 lakhs paper cups among corporates in 10 cities including Bengaluru, Delhi, and Mumbai. The execution was done by #CupShup. Targeting the tax season, #ETMoney has launched a rap song featuring TikTok star …
#DesignCafe launches the #MoreRoomForJoy campaign for the Mumbai market. The campaign highlights the brand’s specialization in creating 20% more space in the same house. #Big3Media conceptualized the ad while #TheMediaAnt took care of media planning and buying. Watch Watch #Parle launches its TikTok influencer campaign #SeekDontHide. The campaign encourages influencers to create a short 15sec …
#YiPPee! Noodles sign up M S Dhoni as their new brand ambassador. McCann has been selected as the new creative agency for #BajajElectricals. Leo Burnett and #WhisperSanitaryNapkins have come up with their new campaign #KeepGirlsInSchool. The video is based on the insight that one in five girls drop out of school every year. Previous campaigns …
#Mirum India has been appointed the media agency for #UpdateGeTarget. Mirum will handle brand planning, media planning and social media management for the brand. A #UPI payment awareness campaign has been launched by the National Payments Corporation of India (NPCI). Six interesting films have been conceptualized by #Ogilvy. The films have been designed basis different …
Tata AIG General Insurance has appointed AdLift as its digital agency which includes handling its SEO & Social Media accounts. Gaana emerges as the leading music streaming app with a 30% market share. Smartphone brand iQOO has announced Virat Kohli as its brand ambassador. Milind Soman will be the brand ambassador for Lifelong Online, a …
UPL world’s leading agriculture solutions providers that manufacture agrochemicals, industrial chemicals, chemical intermediates, specialty chemicals and provide crop protection solutions appoints Interactive Avenues as its first digital agency for India Business. Keeping in line with #DaagAccheHain, Lowe Lintas and Surf Excel have launched their Holi campaign with #RangAchheHain. FCB Ulka and Tata Sons have come up with …
Madchatter Brand Solutions will be handling the PR activities of Blink Digital, a Mumbai-based full-service digital agency. Punitha Arumugam, Hotstar’s former head of revenue, has launched a Digital Consulting agency- A&C. Australia tour of South Africa (cricket series) will be telecasted live exclusively only on SONY SIX and SONY SIX HD channels from 21st Feb-7th …