Royal Enfiled has appointed 20:20 MSL as its strategic communication partner in India. The company will be handling PR, media & influencer engagement and external stakeholder communications for Royal Enfield. Publicis India has won the integrated communication mandate for UPES, the project will be handled by the Publicis team Delhi. Publicis Sapient has acquired Sapient …
GroupM released the third edition of a “Mobile Marketing Ecosystem Report 2020”, according to which the smartphone userbase in India is estimated to reach 700 million by 2023. Tata Trust and FCB Ulka launched a new campaign #TwoBinsLifeWins to raise awareness about waste segregation. See the campaign video here Cisco released an Annual Internet Report, …
Cricbuzz, cricket news website and app, launches a new series Spicy Pitch which showcases cricketers and the different flavors of their lives. Check the 1 episode here GroupM has announced the launch of its influencer marketing solution INCA in India.INCA has already been launched across EMEA, North America, LATM, and a few countries of APAC. …
GroupM recently released a report, according to which India’s advertising spends will grow by 10.7% in the year 2020 and Digital is forecasted to contribute 30% of the total ad spends. (with growth coming from 3Vs (video, voice, vernacular-Indic) and advertising on e-commerce.) L&K Saatchi & Saatchi has won the creative authorization of the Bombay …
Based on the latest R3 report Mindshare, Dentsu and Zenith are ranked top 3 Media agencies based on total billing. Based on the R3 report DDB Mudra, Wunderman Thompson and Mullen Lowe Lintas are the top 3 creative agencies based on billing. Pakistan’s Super League promotion campaign ads take a direct cue (read copy) from …
Since coming together Idea-Vodafone comes up with its first campaign. #NOTWorkingTryNETworking. BBDO is the creative agency for the new campaign. See Here Burger King’s Valentine Day’s campaign #LonelyNoMore asks people to share selfies with their clown mascot, tag Burger King and get a Whopper free. Ahmedabad based Zero Gravity Communications wins digital media mandate for …
Lays launch #SmileDekeDekho campaign with Influencer marketing being the lead media vehicle. This is after Lays success with its first influencer campaign using the same message. #ForTheLoveOf is the new communication from Pepsodent. This is a move away from the long term messaging route of “Sensitivity” and focuses on letting people eat whatever they like …
Pepsi launches Valentine’s Day campaign #SwagSeSolo featuring Salman Khan. The new Pepsi campaign celebrates the youth of India who is single by choice. Michelin India’s #IndiaDrivesChange campaign goes viral on Twitter. The campaign raises awareness towards a lack of road safety approach taken by people, thereby causing accidents. Smart Wearable and Audio technology company PLAY …
List of Marketing Services in India comprises of agencies that are directly or indirectly involved in the brand building exercise of a product. Agencies involved in the marketing services include ad making, media planning, media buying, handling Public Relations, Digital Marketing, Translation, Pack design, graphic design, Translation service, and such similar service. Within these services, …
Abhibus.com wins big with “I Vote I Win” campaign DSP Mutual Fund and Schbang launches DSP Maha Tax Bachat Festival ad campaign Gozoop is the digital media agency for Tata Steel Group M’s Medicom wins media planning and buying mandate for Citroen India Isobar appointed as the digital agency for Diageo’s Antiquity, Captain Morgan, Royal …