Public relations more commonly referred to as PR has distinct advantages over traditional advertising. It can be used both to build the brand as well as comes very handy for crisis management. With proper planning, PR or Public relations can also turn out to be a low cost per reach method of advertising. However, there are …
Before we get into the list of top 10 digital agencies in India, I would like to take a few minutes and establish which kind of digital agencies are we going to cover in the list of Top 10 digital agencies in India. Broadly, there are two kinds of digital agencies defined on the basis …
When we started looking for the top 10 creative agencies in India, the first thing that I realized was that there is no clear definition of who or what is a creative agency. There was no clear definition of what constitutes a creative agency. Agencies were doing production, strategic consulting, creative design and in many …
Before we get into the list of top 10 Media Agencies in India, it is important that we clarify and understand clearly what is meant by a media agency. How is a media agency different from an advertising agency, marketing agency, creative agency or a digital agency? While many of these terms are used interchangeably, …
How to brief a creative agency remains a challenge for any advertising manager irrespective of the number of times we may have done it before. The creative agency brief might be to onboard a new creative ad agency or to brief the existing agency for a new requirement. Advertising agencies are driven by the passion and …
It is rightly said,” In today’s complex and fast-moving world, what we need even more than foresight or hindsight is insight”. Today, in this competitive world, it is nearly impossible to efficiently sell a product or service without having conducted market research. The importance of market research is that a business company gains a deck …
Video is the new king of the content world and everyone knows it. So, you have made up your mind to include videos in your marketing strategies and you are looking for video production houses. Great! But, the big question in front of you is how to choose a video production agency that understands your …
In a way or another, social media plays an important role in influencing customers’ decisions and establishes an attitude about the brand. If you own a startup, you know how hard it is to let people know that you exist. And social media marketing can help you stand aloud, in a crowded room. Social media marketing …
If you own a startup, one of the most daunting questions that you face is “How to let people know that you exist?”Regardless of what stage you are, you need to let the word out to attract and retain your potential customer for the positive growth of your business. That’s where a PR agency can …
What is meant by translation service? Translation service is used to convert official documents from one language to another. 12th Cross is a curated list of high-quality translation service providers. We have translation service provider from across categories, languages and cities. So if you are looking for translation service providers in Bangalore, Mumbai, Delhi, Chennai, Hyderabad, …