If you believe that without compelling visuals, a brand can sustain itself, think again. In one way or the other, brands will need to visually communicate the characteristics, benefits, and differentiators of a product or service to the target clients and prospective customers. Research states that 90% of the data transmitted in the human brain …
66% of individuals would prefer to see a logo or website beautifully designed over something plain and easy if only given 15 minutes to absorb content. The concept of a brand’s website design is a major part of a brand’s presence in online marketing. Brands must recognize the significance of web design and its aesthetic …
While graphic design as a profession is still relatively in its infancy, in response to an abundance of work and consumers who are slowly becoming more responsive to the value of good design, numerous studios are emerging. What is the reason that drives this shift? Without a design and information architecture in mind 5-8 years …
With the rise in a shift to digital platforms and media, the need for graphic designing and creative designing has seen a significant acceleration as brands and companies use different mediums such as advertisement, tagline, logo, etc. to attract the audience towards them. Not only the digital platform but otherwise as well, there is a …
When we started looking for the top 10 creative agencies in India, the first thing that I realized was that there is no clear definition of who or what is a creative agency. There was no clear definition of what constitutes a creative agency. Agencies were doing production, strategic consulting, creative design and in many …
How to brief a creative agency remains a challenge for any advertising manager irrespective of the number of times we may have done it before. The creative agency brief might be to onboard a new creative ad agency or to brief the existing agency for a new requirement. Advertising agencies are driven by the passion and …
One of the questions that most advertisers will have throughout their career will be “How do I pick the right creative agency?” Throughout their career because picking the right creative agency is a mix of science, art, and luck. While I will not be able to share much on the luck part, the blog is …