After spending a few years in the FMCG sales role, I moved to a marketing role. Being the junior most in the marketing team, most of my time was spent managing projects. However, sometime I would also get to assist the seniors in framing the communication route and test them with the consumers. I always …
It is rightly said,” In today’s complex and fast-moving world, what we need even more than foresight or hindsight is insight”. Today, in this competitive world, it is nearly impossible to efficiently sell a product or service without having conducted market research. The importance of market research is that a business company gains a deck …