Campaign and Advertising News Paytm launches a new campaign featuring Rupal ‘Kokilaben’ Patel of ‘Rasode Mein Kaun Tha’ fame. The 1-minute video called “Phone Per Kaun Tha” is aimed at educating consumers against fraud calls. Watch Spotify launches a new ad campaign promoting its ad-free premium service. The 30-sec video has been conceptualized by Leo …
Campaign and Advertising News PVR has launched its campaign ‘#OuchTheCouch Contest’ in a bid to remain relevant when theatres are still shut. The 1-minute video takes an anti-OTT positioning. Watch Jio Fibre has launched a 6 minutes infomercial. The video highlights how one can use Jio Fibre to convert their regular TV to a smart …
Campaign and Advertising News Asian Paints launches a new TV campaign. Conceptualized by Ogilvy, the commercial reinforces the brand’s value for money proposition. Watch Dream 11 launches 4 ads featuring cricket players. Unlike the old ads, these ads are very functional and explain how to download the app and play. Watch Tata Motors has launched …
Campaign and Advertising News Eno partners with Google to release a campaign titled ‘What A Relief’. With this campaign, the brand aims to drive relevance via contextual conversations and present itself as a reliable ally against acidity. Ad 1 & Ad 2 St.Botanica signs Vaani Kapoor as their brand ambassador. Safi, the herbal remedy for …
Campaign and Advertising News OkCredit announces its partnership with Delhi Capitals (DC) as their principal sponsor for the upcoming season of Indian Premier League (IPL). Cricket.com, the cricket updates app, recently released a campaign titled ‘The Ever-Changing Game’. The campaign showcases the ever-evolving nature of the sport. Watch Playerzpot, the fantasy sports gaming platforms, announced …
Campaign and Advertising News HomeLane has unveiled its new brand identity as part of the company’s overall strategy to steer its business into the next phase of growth. The brand hopes to reinforce its promise of a strict 45-day delivery of all customer projects. Star Sports has released a new campaign to promote ‘Sunday Night …
Campaign and Advertising News Reliance Jio released an ad film to celebrate turning 4. The ad film titled ‘Celebrating 4 Years Of You’ celebrates its users #onjio. Watch Alpenliebe launched its new product ‘Alpenliebe JuiCyfills’. The launch is supported by a TVC which builds on the brand promise of ‘bringing hearts closer’, but with a …
Campaign and Advertising News Glow & Lovely’s launches first-ever ad featuring Yami Gautam. Watch Savlon Hexa soap from ITC launches a TVC highlighting the germ protection feature of the product. The 30-sec video has been conceptualized by Ogilvy. Watch Jockey launches its range of activewear called Jockey Move through a campaign called “Not Just for …
Campaign and Advertising News Spotify has launched a new campaign highlighting the ease of listening to music playlists. The 30 seconds video for the campaign features Anil Kapoor. Watch Here Lizol has launched a new campaign ‘Safe To Touch’. The campaign highlights Lizol’s product efficacy against the Covid-19 virus and the importance of cleaning and …
Campaign and Advertising News Bisleri has launched a new campaign to bring back its iconic camel character. The 45-second ad for the campaign brings out the message of home delivery in a light manner. Watch Here eBay launches seller-driven campaign “‘Export Apnao, Business Badhao’. The campaign highlights the challenges that Indian sellers and how eBay …