Campaign and Advertising News Lava, released a #ProudlyIndian tune- ‘Desh ki apni Dhun’ on the occasion of India’s 74th Independence Day. The campaign video introduces Lava’s unique signature tune that brings alive the real sounds of India. Watch MakeMyTrip released a new campaign video — #YeAzaadiWaliFeeling to celebrate India’s 74th Independence Day and spread positivity …
Campaign and Advertising News Mondelez launches ‘Cadbury Unity Bar’ to celebrate the spirit of India on Independence Day. The launch of the Cadbury Unity Bar is supported by a digital activation, print advertisements and a soon to be launched digital film. The brand is also bringing back its popular composition of ‘Kuch Khaas Hai, Hum …
Campaign and Advertising News Friends Dry Pants releases a new campaign “Aazadi Mubarak”. The 1-minute video talks about getting freedom from incontinence. Watch Xiaomi launches the “Mi For India” campaign. Promoted through long format ads, the video talks about philanthropic activities undertaken by Xiaomi India. Watch Fast&Up has launched a digital film to spread awareness about boosting …
Campaign and Advertising News Oakley has unveiled a remake of Bob Marley’s iconic anthem – One Love – as part of the brand’s 2020 For the Love of Sport campaign. The 3 minutes’ video song has been recorded by American-born, British-Jamaican singer-songwriter, Celeste. Watch Here Godrej Professional, a brand from Godrej Consumer Products Limited (GCPL) …
Campaign and Advertising News Amazon India has launched its seller driven campaign ‘Itna Aasan hai’. The campaign highlights the hassle-free enrolling process and how easy it is for anyone to move their business online. Watch Here Gillette has launched a 45 seconds for its campaign highlighting the company’s new product Guard 3. Watch Here Nature’s …
Campaign and Advertising News Starbucks has launched a new challenge on social media called #StarbucksDance to promote its portable offerings. Radhika Madan and Krystle D’Souza have been appointed as the face of the challenge. Watch Here TATA Sampann Spices launches its new integrated marketing campaign called #SpiceUpYourHealth. The 35 seconds ad features Tata Sampann’s brand …
Campaign and Advertising News Nestle India has launched a new campaign for its product Maggie Masala Noodle. The 45 seconds video highlights the diversity of the masalas used in India cooking. Watch Here Mahak Group has launched ‘Mint Nahi Hint Hai’, campaign for its trademark candy Mint Choc On. The 45 Ads features Bollywood actress …
Campaign and Advertising News Xiaomi has launched a new video ad for Mi trimmer. The 4-minute long video released on its social platforms has 3 Xiaomi employees enacting as customers. Watch Nescafe launches a new campaign “Karne Se Hee Hona Hai”. The 1 min 30-sec video conceptualized by McCann highlights how Nescafe can give you …
Campaign and Advertising News WTF Sports, the global Fantasy sports gaming platform has appointed cricketers Harmanpreet Kaur and Suresh Raina as their global brand ambassadors. JioSaavn launches a digital campaign ‘We Are India’. The campaign will feature documentaries on artists from regional languages. Watch Tata Capital has changed its tagline from ‘We only do what’s right …
Campaign and Advertising News Century Ply launches a new campaign highlighting its “Germ-Free” collection. The 30-sec video has been conceptualized by Wonderman Thompson. Watch Colgate launches a new campaign “Begin with a smile”. The 35-sec video conceptualized by McCann shows a family getting together without a mask post COVID. Watch Pepper Fry launches Swadeshi Sales …