Campaign and Advertising News Aashirvaad, the atta (wheat flour) brand of ITC, has launched a new ad campaign ‘Maa Tujhe Maan Gaye’. The 1-minute video highlights the role of a mother in the family. Watch Here Games24x7 launched a campaign for new positioning of it online rummy platform, RummyCircle. The 30-second TVCs revolves around the …
Campaign and Advertising News Stayfree has launched a social media campaign #StayHomeKeepMoving, featuring its brand ambassador PV Sindhu. The campaign includes self-shot videos from the sports star sharing insightful snippets into her personal life, where she spends most of her day in activities that involve fitness and spending time with her family. Video 1 & …
Campaign and Advertising News Coca Cola launches its first ad post COVID. The 90-sec video shows families cooking, eating, and having Coke together. Watch Zomato launches a new campaign highlighting the safety measures that it is taking. Watch V-Bath, the female hygiene brand has launched a campaign #IssuedInPubicInterest. Conceptualized by SoCheers, the campaign focuses on vaginal health. …
Campaign and Advertising News Ixigo launches a new ad showcasing safety measures that a traveler should take before taking a flight. The ad is based on the popular game Mario. Watch Cinkara, the health drink from Hamdard is back on air after a gap of 35 years. The new ad features singer, Sunidhi Chauhan. Javed …
Campaign and Advertising News Apple launches Season 2 of “Underdogs”. Season 2 is based around Apple employees trying to design a round pizza box while working from home. Watch NGO Swayam in association with Rediffusion launches #StopDomesticViolence. Promoted through few hard-hitting images the campaign is being run digitally and also in the police stations of …
Campaign and Advertising News Great Learning has launched its digital brand campaign called ‘Against All Odds’. The campaign launched through a 1-minute video on digital platforms showcases people who defied all odds and used Great Learning to achieve something in life. Watch Nu-Shakti has launched a TVC + Digital campaign highlighting MixMe’s immunity power. The 20 sec animated …
Campaign and Advertising News “13th Ki Tayyari kijiye”, the teaser OOH campaign is likely to unveil the brand today. Run by Lakshya Media, the creative has tagline like “#13thKiTayyari kijiye, Maggi stock kar lijiye”, “#13thKiTayyari kijiye, Amul Lassi stock kar lijiye” and #13thKiTayyari kijiye, Pepsi stock kar lijiye. The campaign is likely from Zee TV …
Campaign and Advertising News Titan Raga the watch brand launches a new campaign “Proud to be me”. The 45-sec video conceptualized by Ogilvy highlights Kumar Iyer, a member in the LQBTQ community dressing up in a saree and wearing a Titan Raga Watch. Watch Levis launches an activation campaign on Instagram where influencers perform on …
Campaign and Advertising News Vectus Industries ropes Saif Ali Khan and Kareena Kapoor Khan as its brand ambassadors and launches its campaign ‘Vectus- India ki waterline’. Zomato releases an ad that makes a case for ‘safety’ while ordering in. It reminds the audience that it is, indeed, safe to order food, despite the fears surrounding …
Campaign and Advertising News Pocket Aces released new Instagram-first format ‘FilterCopy Mini’. It will focus on telling short, relatable stories in just under a minute. Motilal Oswal, a financial service provider released a new campaign – ‘PHYGITAL’. The campaign uses a distinct look and tagline to engage the audience to experience the advantage of both …