Campaign and Advertising News Jyothy Laboratories launches ‘vocal for local’, an ad film shot at home. The film narrates the journey of the company’s legacy since 1983 through a song that describes the values of the company. Watch Britannia’s released a new ad and play with the product name Nutri’choice’. The ad urges the audience …
Campaign and Advertising News Asian Paints launches an ad campaign for Viroprotek, its hand sanitizer. The 50-sec video has been conceptualized by Ogilvy. Watch HUL changes the name of “Fair & Lovely” cream to “Glow & Lovely”. This happened after a global outcry over color based racism through Black Lives Matter campaign. Lay’s India launches …
Campaign and Advertising News Oyo launches its new digital campaign “Fir Badhega India”. The 45 seconds video for the campaign highlights the measures taken by the brand to maintain hygiene, cleanliness, and minimal-touch standard operating procedures to welcome guests safely. The campaign has been launched across social media including Facebook, Instagram, Twitter, LinkedIn, YouTube and …
Campaign and Advertising News Head & Shoulders has launched a new campaign featuring Bollywood actor Ranveer Singh for its #scalpSwagChallenge. The 72 seconds video includes the actor singing a rap song in line with the movie gully boy. The video is being promoted on Instagram. Watch Here Cadbury Fuse recently released a new ad. The …
Campaign and Advertising News CavinKare, a personal care brand recently released an ad for its product Indica Easy hair colour. The 30-second ad features Bollywood actor Akshay Kumar and emphasises on the easy usage of the product. Watch Here Titan Raga launches its new digital campaign ‘Proud to be Me’. The 45 seconds ad for …
Campaign and Advertising News Gemini Sunflower Oil launched a 40 seconds video for its recently started #MaskBanaoMovement encouraging consumers to create and contribute homemade masks. This movement is aligned with Gemini’s existing brand campaign ‘Waqt Kuch Apna Banane’ that encourages homemakers to chase their dreams and make something of their own. Watch Here Dating …
Campaign and Advertising News Domino’s new ad campaign suggests that its Pizzas are safe to eat during COVID. The 30 sec FB Ulka conceptualized video talks about the safety measures that the brand has taken to keep it’s Pizzas safe. Watch Savlon Hexa, the hand sanitizer brand from ITC launches a TV campaign. The 20-sec …
Campaign and Advertising News Udemy launches its first ad campaign in India. The 30-sec video talks about range of topics and affordability. Watch Mother Sparsh, the baby care brand launches an influencer campaign for its plant-powered range of natural products. Watch Flipkart launches a new campaign #AaoPhirPakdeRaftaar. The campaign is aimed at motivating sellers on …
Campaign and Advertising News PVR Cinemas launches a brand video called PVR Care. The 4-minute long video showcases steps that PVR has taken to ensure COVID free experience in its theatres. Watch BMW launches a new campaign”Just Can’t Wait”. The 15-sec video showcases BMW’s new collection and how its customers are eager to hit the …
Campaign and Advertising News Tide launches a new ad film featuring Ayushman Khurrana. The film will be a part of the 360-degree marketing campaign featuring the actor. Watch Sofit, the soya milk brand from Hershey’s has launched a new digital campaign. The 1-minute video highlights the protein and energy that Sofit provides to help everyone …