Campaign and Advertising News Flite, the footwear band from Relaxo has launched a digital video campaign #RishtoKiFlite. The 1 minute 30-sec video showcases how families have come together at the time of lockdown. Watch Castrol CRB has launched a campaign for truckers and farmers called ‘India ka Engine, Andar se Strong’. Promoted by Randeep Hooda …
Campaign and Advertising News Airtel launches a 360-degree campaign titled “Airtel – Open to questions”. The 1-minute video talks about the volume of customer questions Airtel receives and how the brand is committed to moving to a zero complaint stage. Watch Gemini Sunflower Oil has launched a new campaign named called ‘Waqt Kuch Auro Ke Liye Banane Ka’. …
Campaign and Advertising News Uber India releases a 4-minute music video to pay tribute to their driver-partners. The music video was entirely produced by their employees and portrays how their drivers are committed to providing a safe and reliable travel experience to its riders. Watch Enrich Salon releases a video to welcome patrons back to …
Campaign and Advertising News eBay releases #LocalToGlobal campaign to encourage Indian MSMEs to expand their businesses globally. The campaign is part of a larger narrative planned by the brand to showcase the cross-border e-commerce opportunity to homegrown businesses Kwality Wall’s released its ‘happiness is essential’ campaign and is now extending it to home deliver yummy …
Campaign and Advertising News 1. Tata Motors Finance launches a digital film ‘The Sounds of Lockdown’. The film uses the power of sound and the amalgamation of the everyday activities to relive the memories of normal life that everyone is missing these days. Logicserve Digital has created the film. Watch 2. Vaseline launches a new …
Campaign and Advertising News Bingo!, the snacking brand from ITC, along with brand ambassador Ranveer Singh used Zoom video calls in an attempt to cheer up people whose spirits were dampened during the lockdown. This being under their initiative #BingoConnecting Hershey India has launched the ‘#HappyAtHome with Hershey’s’ digital campaign. As a part of the …
Campaign and Advertising News A R Rahman launches an anti-child abuse campaign. The 1-minute video has been shot by Barndoor Studios and urges people to report child abuse at 1098. Watch Nu Shakti, the Tamilnadu based brand for daily home fortifiers for staple foods like rice and atta launches an influencer campaign #PutImmunityFirst. The campaign …
Top Marketing Campaign and Activation Headlines for today (June 11th, 2020) Campaign and Advertising News The website hosting provider, Bluehost has launched a new digital marketing campaign. The 45 seconds video is trying to inspire small business owners to go online and unlock the potential of their business during the COVID-19 lockdown. Watch Here Desi …
Campaign and Advertising News Tata Mutual Funds in a unique way have used Podcasts during the lockdown to expand their digital presence and reach out to a more diverse audience and interact with them in a language familiar to them. The brand has recently launched the second season of “Ishq Bhi Risk Bhi” on aawaz.com. …
Campaign and Advertising News Tata Tiscon on the occasion of World Environment Day released a video “Plan for the Planet”. The video talks about the brand’s awareness initiative on sustainability and encourages people to care for and nurture the environment. The video was conceptualised by Wonderman Thompson South Asia. Watch here Tata Wiron released a …