Campaign and Advertising News Fevicol’s new social media ad copy is an interesting play of the famous song “Ek Ladki ko Dekha to Aisa Laga”. The ad has been designed by the digital agency Schbang. View Swiggy launches a digital activation on Instagram called ‘The Genie(US) Sunday Potluck’. The idea entails a group of people …
Campaign and Advertising News Union Ministry of Health and Family Welfare launches a campaign urging people to go back to work while taking all precautions. Directed by R Balki, the 1-minute 30-sec film features Akshay Kumar. Watch Mahindra Lifespaces’ in its latest campaign “Is Ghar Ki Bahot Yaad Aayegi” urges people to hold on to lockdown memories. The …
Campaign and Advertising News Frito Lay has launched a TV campaign #Heartwork to honor its supply chain workforce. Watch Pro-ease, the sanitary napkin brand has released an ad film titled, ‘#roktihoonruktinahin’ to acknowledge the efforts of women who are helping fight against COVID. The 2-minute video has been conceptualized by ADK Fortune. Watch Subway India tweaks …
Campaign and Advertising News Google India launches a campaign #BeKindToYourMind. The 50-sec video shows how one can use Google to help themselves and their families to remain stress-free during the lockdown. Watch Welspun releases two videos featuring Pulkit Sharma and Varun Sharma. The videos aim to educate consumers about the importance of using a clean towel …
Campaign and Advertising News Ixigo launches a new campaign featuring actor Sanjay Mishra. The 2-minute video named ‘Naye Safar Ki Shuruaat’ is based around the resumption of train service post-COVID. The ad talks about memories associated with train journeys and safety norms to be observed. Watch Enerzal, the energy drink brand launches a campaign ‘Bas …
Campaign and Advertising News Vodafone Idea has launched a digital campaign Online Seekho #Apnokesaath. The video conceptualized by BBDO urges people to continue learning at the time of lockdown using online connectivity on its network. Watch Volini has released a digital film urging people to step into the post-lockdown world with optimism and hope. The …
Campaign and Advertising News Birla White releases a 2-minute video on its social platform featuring home painters. The video is inspired by a true story of migrant workers in Rajasthan who decided to give a facelift to the building they were quarantined in by painting it. AutumnGrey conceptualized the video. Watch Burger King has launched …
Campaign and Advertising News Peter England has launched a video campaign #MainKyuPehnu to spread the awareness of wearing face masks. Brand ambassador Ayushman Khurana features in this 1-minute 20-sec video. Watch Kotak Mahindra Bank has launched a new musical ad film. The film conceptualized by Cartwheel Creative Consultancy talks about precautions that need to take …
Campaign and Advertising News Apple ad for iPhone SE launch is based on affordability. The campaign talks about “Lots to love. Less to spend” for the launch of the phone starting at Rs 42,500. Watch Google Meet releases an ad campaign with a ‘free-for-all’ proposition that is expected to challenge Zoom’s turf. Watch Air Asia …
Campaign and Advertising News Association of Advertising Producers releases guidelines for commercial film production on it’s FB page. View Flipkart launches an email activation in which it asks its users interesting puzzles. #EmailsofFlipkart campaign has been trending on Twitter. View Mother Dairy in collaboration with Radio City has launched an activation called #Rishtonkacelebration. Users are …