Campaign and Advertising News RED FM launches ‘Mind Detox with Padma Bhushan awardee Sri M’, an on-air and digital initiative to help people stay calm during the nationwide lockdown. Oyo in the light of Covid-19 has released a few videos promoting social distancing and the role of essential services heroes. These videos are live across OYO’s …
Campaign and Advertising News Flipkart launches its TV and Digital ad campaign promoting its stay at home reality show ‘Entertainer No. 1’. The ad features Varun Dhawan and the ad was shot by Dhawan at his home using a phone. Watch After Dettol, RB is using its other flagship brand Lizol to educate people on …
Campaign and Advertising News Godrej Appliances’ latest social media video features its employees doing household chore during the lockdown. WatConsult, the digital media agency conceptualized the video which is a collage of images and videos. With a complete ban on commercial shoots, brands have been innovative in getting creative for their campaigns. Watch Similarly, Amul …
Campaign and Advertising News KIA Motors launches its social media campaign ##RewindKia. The campaign featuring Jim Sarbh. urges people to use the lockdown as an opportunity to rewind. The videos have been created by editing existing ads. Watch Rohit Sharma has been appointed as the brand ambassador of CricKingdom, a Dubai based cricket coaching academy. …
Paytm recently launched its #Nobodygoeshungry campaign on social media to encourage people to donate on the app and contribute to serve meals to daily wage earners. Paytm partnered with KVN Foundation to serve meals to people. The Free Press Journal (FPJ) has partnered with the creative agency Rediffusion for its public awareness ad. The campaign …
Campaign and Advertising News Surf Excel in its new COVID related ad has tweaked its iconic catchphrase Daag Ache Hai. The ad created by Lowe Lintas, #DaagGharPeRahenge, talks about how all the things we are used to the outside will wait for us, while we stay at home. Watch Network18 has launched the #MakeYourOwnMask campaign. …
Campaign and Advertising News Keeping in line with their quirky moment marketing approach, Zomato has come up with a series of wallpapers for zoom users. These wallpapers provide funny stay at home onliners. Watch Vodafone brings back the popular Pug in its latest COVID related video. The video which promotes stay at home has been …
Campaign and Advertising News Times of India Group and Dainik Bhaskar Group have jointly launched a social media campaign #KaunBanegaKaunBanayega featuring Cyrus Broacha. The campaign aims to establish the authenticity of print news over digital news and make people aware of mindless forwards. Watch Bajaj Allianz General Insurance has released a new film on social media tagged …
Campaign and Advertising News ZEE along with its creative agency LOWE Lintas has come with a first-ever completely #FilmedFromHome #HumAndarCoronaBahar initiative. The entire campaign was developed and made by people working from home. Watch Here Welspun, the leading towel manufacturing brand has launched a digital campaign to raise awareness around personal hygiene that includes washing and drying of …
Campaign and Advertising News Facebook joins promoting social distancing through its latest video. Developed by Droga5 and FB’s marketing team the video ends with the tagline “We’re never lost if we can find each other”. Watch Asian Paints brings back ‘Har Ghar Chup Chap Se’ ad to encourage staying at home. The 50-sec video conceptualized …