Campaign and Advertising News #Parachute Advansed, the premium hair oil brand, has released its latest ad campaign #MereBaalMeriJaan. Shot in the background music of famous song “Aye Dil e Naadan” by Jan Nisar Akhtar, the ad is different from other Parachute ads. The ad highlights how integral is hair to women without any mention of …
Campaign and Advertising News #Ariel has come with the next ad in the series #ShareTheLoad. The latest ad conceptualized by #BBDO is based on research data that 71% of women sleep less than the man in order to finish the household chore. The campaign theme has been running since 2014 and this is the latest …
Campaign and Advertising News #BMW has changed its logo after 23 years. This has ostensibly been done to have better digital communication. #Helo, the regional social media platform has come up with its new campaign #HeloPeMilo. Conceptualized by #LeoBurnett, the ad highlights the consumer insight of people being more comfortable expressing themselves in regional language. …
Campaign and Advertising News #Google launches its brand campaign featuring YouTube influencers like Zakir Khan and Bhuvan Bam. #IssAppMeinAapHain talks about how Google helps one understand onself better using Google’s Discover Feed feature. Watch #Haier India launches its new campaign on Women’s day. The campaign features Dipa Karmakar and has been conceptualized by Famous Innovations. …
Campaign and Advertising News Beauty brand #Nykaa, the online portal for cosmetic and beauty products has unveiled a new campaign titled #ColourMeFree. The campaign features rapper Dee MC and is inspired by the social stigma around skin colour and racism. Watch #EbixCash has launched its first ad campaign – EbixCash ‘Har Khushi Ke Liye Kaafi …
Campaign and Advertising News #TicTac has launched a new campaign #MouthFreshMoodRefresh campaign. Lead by TV, the 360-degree campaign will be amplified using digital platforms. The creative positions Tic Tac as a mouth taste changer that refreshes the mood by providing a continuous release of the long-lasting and refreshing taste experience. Watch Max Fashion has launched …
Campaign News BMW India’s new ad film takes the product route over the emotional connection. #EXPLOREBMW campaign has a series of films that showcases multiple features of their cars. Watch , General Insurance Council (GI Council) will be launching the #FaaydeKiBaat campaign with four TVCs. The campaign educates people about non-life insurance. Leo Burnett has …
After celebrating being single during Valentine’s Day, Pepsi has come up with a new anti-bully ad featuring Salman Khan. All ads have been conceptualized around the public persona of Salman Khan. The latest ad is a continuation of the new campaign #HarGhoontMeinSwag. Watch Latest Olay Women’s Day ad campaign #GlowUpNoMatterWhat moves away from its long …
#SBILife has hired #DuteeChand as their brand ambassador for their marketing campaign Apno ki #HimmatWaliSeeti’. The campaign highlights the importance of family support in one’s life. Watch Kotak Mahindra Life Insurance has given its digital marketing mandate to #iProspect. McCann and Coca-Cola have come up with their new marketing campaign featuring Ranbir Kapoor. The campaign …
Daiko FHO Communications is the new creative agency for PNB Housing Finance. PayNearby, the hyperlocal fintech network builder, has appointed Leo Burnett Orchard Mumbai as their new creative agency. Ferns N Petals launch ‘Flower Will’ through a new film featuring Neena Gupta & Rajat Kapoor. #LoveForever campaign launched on Digital, Radio and Cinema platforms highlights …