#Essence will handle media buying and planning for #FacesCanada in India. As part of their latest marketing campaign #UpGrad distributes more than 3 lakhs paper cups among corporates in 10 cities including Bengaluru, Delhi, and Mumbai. The execution was done by #CupShup. Targeting the tax season, #ETMoney has launched a rap song featuring TikTok star …
#DesignCafe launches the #MoreRoomForJoy campaign for the Mumbai market. The campaign highlights the brand’s specialization in creating 20% more space in the same house. #Big3Media conceptualized the ad while #TheMediaAnt took care of media planning and buying. Watch Watch #Parle launches its TikTok influencer campaign #SeekDontHide. The campaign encourages influencers to create a short 15sec …
#YiPPee! Noodles sign up M S Dhoni as their new brand ambassador. McCann has been selected as the new creative agency for #BajajElectricals. Leo Burnett and #WhisperSanitaryNapkins have come up with their new campaign #KeepGirlsInSchool. The video is based on the insight that one in five girls drop out of school every year. Previous campaigns …
#Mirum India has been appointed the media agency for #UpdateGeTarget. Mirum will handle brand planning, media planning and social media management for the brand. A #UPI payment awareness campaign has been launched by the National Payments Corporation of India (NPCI). Six interesting films have been conceptualized by #Ogilvy. The films have been designed basis different …
UPL world’s leading agriculture solutions providers that manufacture agrochemicals, industrial chemicals, chemical intermediates, specialty chemicals and provide crop protection solutions appoints Interactive Avenues as its first digital agency for India Business. Keeping in line with #DaagAccheHain, Lowe Lintas and Surf Excel have launched their Holi campaign with #RangAchheHain. FCB Ulka and Tata Sons have come up with …
Madchatter Brand Solutions will be handling the PR activities of Blink Digital, a Mumbai-based full-service digital agency. Punitha Arumugam, Hotstar’s former head of revenue, has launched a Digital Consulting agency- A&C. Australia tour of South Africa (cricket series) will be telecasted live exclusively only on SONY SIX and SONY SIX HD channels from 21st Feb-7th …
Royal Enfiled has appointed 20:20 MSL as its strategic communication partner in India. The company will be handling PR, media & influencer engagement and external stakeholder communications for Royal Enfield. Publicis India has won the integrated communication mandate for UPES, the project will be handled by the Publicis team Delhi. Publicis Sapient has acquired Sapient …
GroupM released the third edition of a “Mobile Marketing Ecosystem Report 2020”, according to which the smartphone userbase in India is estimated to reach 700 million by 2023. Tata Trust and FCB Ulka launched a new campaign #TwoBinsLifeWins to raise awareness about waste segregation. See the campaign video here Cisco released an Annual Internet Report, …
Cricbuzz, cricket news website and app, launches a new series Spicy Pitch which showcases cricketers and the different flavors of their lives. Check the 1 episode here GroupM has announced the launch of its influencer marketing solution INCA in India.INCA has already been launched across EMEA, North America, LATM, and a few countries of APAC. …
GroupM recently released a report, according to which India’s advertising spends will grow by 10.7% in the year 2020 and Digital is forecasted to contribute 30% of the total ad spends. (with growth coming from 3Vs (video, voice, vernacular-Indic) and advertising on e-commerce.) L&K Saatchi & Saatchi has won the creative authorization of the Bombay …