Campaign Activation 1. Godrej aer launched a TVC for the launch of Godrej aer power pocket to communicate the USPs (Longevity and refreshing fragrances) of the aer power pocket. 2. Brinton joins the Sebamed-HUL war and has launched a digital ad that points out that fighting only on the PH levels is of no use …
Campaign Activation Britannia Good Day unveils #LearnFromHome campaign, that captures the inseparable bond of school friendships and the joy of learning together. SBI General Insurance rolls out #SaveTax campaign in the form of rap song featuring SBIG employees, as an awareness initiative enabling people to understand and avail the tax saving benefits that are associated …
Campaign Activation 1. BYJU’S unveiled its new ad campaign featuring parents as ‘learning partners’ to bring out the importance of conceptual understanding and how it helps children gain confidence while learning. 2. Housing.com has launched its new TV and digital advertising campaign ‘Yahaan Search Khatam Karo’, starring Bollywood actors Manoj Bajpayee and Rajkummar Rao to …
Campaign Activation Chumbak launches campaign #WithChumbak featuring Sara Ali Khan following a storytelling strategy, with each of the 3 films unfolding a day in the life of the actress. Pampers’ revives its #ItTakes2 campaign to reinforce the importance of a father’s active involvement in the parenting journey and the impact it has on a baby’s …
Campaign Activation Weikfield has launched its first-ever brand campaign “Weik up Life’s Little Moments” to promote its custard and pasta products. The campaign has been conceptualized by Grey Worldwide. mCanvas, an experiential storytelling ad platform for small screens launched a new pan-India campaign. The campaign has three interactive mobile ads for Fevicol which uses speech …
Campaign Activation 1. Purplle.com has signed Bollywood GenNext star Sara Ali Khan as its brand ambassador.The brand’s newly launched campaign #GoPurplle featuring the actress is based on the same core tenet of ‘Beauty for All’. 2. WeWork recently announced the launch of its latest campaign- “When Plans Change, Plan With WeWork” featuring one of India’s …
Campaign Activation 1. Mi India has announced a new initiative – #ShikshaHarHaath, in collaboration with actor and real-life hero, Sonu Sood. This partnership will enable the student community from underprivileged sections to pursue their education with no roadblocks. 2. Parle Products has launched a new campaign ‘Swadeshi’ this Republic Day. With the campaign, the iconic …
Campaign Activation Flipkart has launched the sixth edition of its “India Ka Fashion Capital” campaign featuring Ranbir Kapoor and Alia Bhatt, aimed at inspiring fashion-lovers across the country to upgrade their fashion quotient with the latest styles available on the site. Magicbricks announced the launch of its latest 360 degree marketing campaign with Ayushmann Khurana …
Campaign Activation Flipkart has launched a new campaign bringing back its “Kidult” to promote its grocery vertical. Protekt has launched a new campaign to spread awareness about its powder to liquid handwash- Protekt magic. The campaign has been conceptualized by Creativeland Asia. Agency News The Souled Store has appointed BRANDit communications to handle its PR …
Campaign Activation Parle G has launched a new campaign with three different ad films carrying a common tagline- “Jo auron ki khushi mein, paye apni khushi’”. The films emphasis on the importance of the development of emotional intelligence in children. Lay’s has launched a new campaign featuring Ranbir Kapoor and Alia Bhatt to promote its …