Headlines for today (December- 11th, 2020): Top Marketing Campaign and Activation
aastha tiwari
Campaign Activation
Google launched a new campaign for its payment app Google Pay “jaldi karenge, jaldbaazi nahi”. The ad film highlights how the extra few seconds of punching the UPI pin during the transaction is a good thing.
PharmEasy launched a new 3- film ad campaign – “DanceEasy” to promote its brand message that how easy it is to order medicines through its platform. The campaign has been conceptualized by Leo Burnett India.
Shyam Steel India has roped in Sonu Sood as their “Build India Ambassador”. The company aims to increase the reach of its goodwill initiatives through this association.
Agency News
Healthspring, a healthcare brand in India, appointed Beeing Social to handle its media duties.
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