12thCross

Headlines for today (December- 14th, 2020): Top Marketing Campaign and Activation

Mukesh

Campaign Activations

  1. Himalaya Lip care, launched a new campaign to promote Lip Balm with the context to the ongoing pandemic. The ad film is conceived by Mullen Lintas. 
  1. SBI, has launched a new ad promoting #KhushiyanOnEMI to promote EMIs through Debit Cards. Rediffusion Brand Solutions is the agency behind the ad campaign.
  1. ITC’s leading Agarbatti brand ‘Mangaldeep’ has launched a new TV campaign. The ad reinforce Mangaldeep Sandal variant’s strong preference with consumers. The ad has been conceptualized and created by Ogilvy. 
  1. RENÉE cosmetics has launched an ad featuring Mouni Roy to promote its latest Eyeliner. 

https://www.instagram.com/p/CIu4m_tBbyi/

Agency News 

  1. Mamaearth, a D2C brand, has appointed Essence as its integrated media agency.
  2. Bosch Home Appliances has appointed Isobar India as its strategy and creative agency