Headlines for today (December- 16th, 2020): Top Marketing Campaign and Activation

Campaign Activations

1. Baggit, a premium handbag brand has launched an ad film promoting “BuyIndianBuildIndia. The ad film was created in partnership with Famous Innovation 

2. Eno, has launched a new ad film highlighting Eno as a trusted ally against acidity. There are four different films with various use cases. The ads would be promoted on Digital platforms such as YouTube, Disney Hotstar, Zee5 and MXPlayer

3. Dabur Red has launched a new ad film, thanking its 35 crore consumers for making Dabur Red truly ‘Desh ka Lal’. The ad films is conceptualized by Ogilvy

4. Prega News has launched an ad film featuring Anushka Sharma. The brand has in the past also been associated with Mom-To-Be celebrities like Shilpa Shetty, Kareen Kapoor and many others. 

5. Standard Chartered Bank launched a new ad film promoting a social message ‘HereForGood’. The ad film features Anushka Sharma

6. Goodknight launched a new ad film promoting its Goodkinght Smart Spray product. The ad film is conceptualized by Wunderman Thompson

7. SANVT Ceramik, a tiles brand has launched its first ad film featuring Sushant Singh. The campaign promotes ‘Choice itni, apki Imagination Jitni’. The ad film is conceptualized and created by Bubble Communication

Agency News 

1. The Biryani House has onboarded Sakshar Media to manage its PR & Marketing