12thCross

Headlines for today (December- 22nd, 2020): Top Marketing Campaign and Activation

aastha tiwari

Campaign Activation

  1. GSK Consumer Healthcare has launched a new campaign to promote its new product Otrivin Breathe Clean. The ad film emphasizes the importance of daily nasal washing to wash out the germs and pollutants. 

  1. Marico Limited has launched a new campaign “#DearWinter” to promote Parachute Advansed Hot Oil. The ad film address the dry winter hair issues of women. The campaign has been conceptualized by VMLY&R India. 

  1. Emami Fair and Handsome launched a new campaign featuring Salman Khan to promote its Fair & Handsome Radiance Cream. The ad film stresses on being radiant rather than being only fair. 

Agency News 

  1. Electrolux, a leading appliance manufacturer, has appointed Omnicom Media Group (OMG) as its media agency of record in APAC and MEA