12thCross

Headlines for today (December- 23rd, 2020): Top Marketing Campaign and Activation

aastha tiwari
  1. Microsoft launched a new year-end campaign “Hum Rukna Nahin Jaante” to celebrate our resilience. The ad film shows how India used technology to get through the lockdown and the new normal. 
  1. Dr. Fixit, a water-proofing brand, has launched a new campaign featuring Amitabh Bachchan. The ad film educates consumers about the importance of waterproofing in the new house. 
  1. Colgate-Palmolive launched a new campaign featuring Kiara Advani as its brand ambassador to promote its latest Visible White Toothpaste. 
  1. LIVA, a fashion brand, has launched a new campaign “Thoughtfully Fashionable” that urges consumers to relaize the true meaning of fashion; something that brings confidence in them. 
  1. Kurkure has launched a new campaign “Ab Laga Masala” featuring Akshay Kumar. The ad film highlights how Kurkure adds an element of fun and quirk to the consumers’ daily lives.