12thCross

Headlines for today (December- 8th, 2020): Top Marketing Campaign and Activation

aastha tiwari

Campaign Activation

  1. AcneStar Face Wash has rolled out a campaign  “Thank You Haters” to fight against the rise in online trolling on social media. The ad film has been conceptualized by Grapes Digital. 

  1. OkCupid, an international dating app, launched a new digital campaign “Love is …..”. The ad film features Indian millennials defining what’s love for them. The ad film has been conceptualized by Taproot Dentsu. 

  1. Ather Energy, an electric vehicle manufacturer, launched its first TVC campaign “Break Through” to promote its flagship product- Ather 450X. The campaign has been conceptualized by Brave New World.

  1. Society Tea launched a new film to promote its instant One Minute Tea. The ad film celebrates the iconic “Chai Chai” phraseology employed by the chaiwaals at the stations. 

  1. Pass Pass Pulse candy launched two new TVCs with the iconic tagline- Pran Jaaye Par Pulse Na Jaaye. The ad is a humorous animated film with stick figures.  The campaign has been conceptualized by Wunderman Thompson. 

  1. Sunfeast launched a new campaign “Paet Ko Do Kuch Great” to promote its new sub-brand, Sunfeast Caker. The campaign has been conceptualized by FCB Ulka.