12thCross

Headlines for today (December- 9th, 2020): Top Marketing Campaign and Activation

aastha tiwari

Campaign Activation

  1. Canara HSBC Oriental Bank of Commerce Life Insurance has rolled out a new digital campaign- #heroesofmycity to appreciate the courage of Corona warriors and their acts of generosity for us. The ad film features Bhumi Pednekar. 

  1. Urban Company has rolled a new digital campaign #WearASmile. The ad film tells how the company has taken the initiative of issuing face masks with a smile on it for all its professionals. 

  1. Maggi launched its first-ever VFX campaign for cricket and Maggi fans. The ad film showcase how a hot bowl of Maggi noodles is a perfect cricket match companion. 

  1. Men of Platinum launched a new campaign – #MomentofTruth to celebrate the men of character and the values they believed in when faced with a crisis. 

Outdoor Ad 

  1.  Skechers, the global sports and lifestyle brand, rolled a new OOH campaign in Mumbai, where the three professional and fearless female mountaineers install the Skechers D’lites flex over a billboard. 

Agency News 

  1. BIC Cello has appointed PR Pundit as a strategic communication partner for India.