Headlines for today (February 12th, 2021): Top Marketing Campaign and Activation

Campaign Activation 

1. Parle Products has launched a Valentine’s Day campaign #HarKismiMeinHaiKiss for their popular toffee brand ‘Kismi’ capturing the innocence of the first crush while encapsulating the initial expression of love with cute and awkward moments among teenagers.The nationwide campaign is being rolled out on TV and digital platforms.

2. Viacom18’s branded content arm, VOOT Studio and Mia by Tanishq, a part of the Titan Company have collaborated for an exclusive Valentine’s Day brand film that defines celebration and true love.

3. SKINN, a fine fragrance brand from the house of Titan, today launches its digital campaign #BestSaidWithSKINN to celebrate Valentine’s Day with celebrated actor Rajkummar Rao and his partner Patralekha. The campaign was built aound the insight that people struggle to find words to their feelings and emotions, especially love.

4. Condom Alliance is a collective of companies that market condoms, including Moods, Durex, Skore, KamaSutra, Mithun, Style, and Mast, launched a campaign ‘Kaun Dumb Hai’ about safe The most interesting aspect of the ad is the distinct lack of brand name in it. Yes, it talks about condoms, but doesn’t mention any brand.