Headlines for today (February 15th, 2021): Top Marketing Campaign and Activation

Campaign Activation

1. Maruti Suzuki India Limited has launched ‘People Technology’, a dedicated media campaign to celebrate innovations and technologies that delight its customers. Through this campaign, Maruti Suzuki showcases technologies that have over the years mobilised and empowered millions.

2. Ceat Tyres has signed Bollywood actor Rana Daggubati as its brand ambassador for promoting the ‘Puncture Safe’ range of bike tyres across media platforms. The campaign highlights the safety and convenience even while riding on a difficult terrain. 

3. ITC Ltd.’s Sunfeast Yippee has launched Sunfeast YiPPee! Ki Saucy Googly, a new TVC campaign featuring brand ambassador MS Dhoni for its yet another differentiated offering – Sunfeast YiPPee! Saucy Masala.

4.Burger King India unveiled its new Valentine’s Day campaign #DateTheWhopper, featuring Internet’s match-making sensation, Sima Taparia. Popularly known as Sima aunty from the hit show Indian Matchmaking, here she is seen convincing customers to break-away from their current relationship and move on to something better. 

5. Nykaa is celebrating Valentine’s Day with a short film, #AddToHeart starring Film and Web series actress, Shreya Dhanwanthary. Going beyond the cliché of chocolates and flowers, this film by Nykaa is a celebration of love in its truest forms.