Headlines for today (February 16th, 2021): Top Marketing Campaign and Activation

Campaign Activation 

1. OYO has released the second spot in its four-ad series. They released the first ad before Valentine’s Day as a part of a campaign called #YeRishtaHaiKhiska featuring actress Neena Gupta and lyricist/writer Swanand Kirkire. The campaign focuses on the long-term relationship and how dating may look a little different after a long life of being happily married to the same person.

2.Edelweiss Tokio Life Insurance has launched its latest TVC and digital campaign #HumKarkeRahenge saluting the indomitable spirit of insurance advisors across India.

3.As #AlexaTurns3 in India, Amazon celebrated its anniversary in India by showcasing stories from users across the country. The 6 video campaign, showcases varied use-cases of Alexa across different customer segments.

Agency News

1.Bangalore International Airport appoints dentsumcgarrybowen India as its lead communication partner.