Headlines for today (February 18th, 2021): Top Marketing Campaign and Activation

Campaign Activation 

Digital Campaign

1. Navneet released a digital campaign announcing the launch of the new Navneet DigiBook which will enable students to do #SmartTayari, taking studies a notch higher in terms of comfort and accessibility. 

TVC Campaign 

2. PepsiCo India unveils a brand new ‘Energy Bole Toh Sting’ campaign encouraging consumers to electrify their moment with the refreshing taste of Sting that creatively offers a jolt of energy!

3. Milagrow is augmenting its marketing arm and launching a video campaign for 2021-22 in a bid to contribute towards a future with lesser human intervention in addressing daily chores.

4. Swiggy launches a new  Instamart’s cookbook campaign. The cookbook, titled ‘The Better Half Cookbook’, features recipes from around the world.  The ingredients for each recipe can be ordered directly from the book with a simple QR scan and the order gets delivered by Swiggy Instamart in 30-45 minutes

Agency News 

1.Bisleri has roped in Alakh Advertising to carry out an exceptional outdoor campaign for their renowned Fizzy Fruit Drinks – Limonata, Spyci and Fonzo.