12thCross

Headlines for today (February 1st, 2021): Top Marketing Campaign and Activation

Nadia Dsouza

Campaign Activation 

  1. Chumbak launches campaign #WithChumbak featuring Sara Ali Khan following a storytelling strategy, with each of the 3 films unfolding a day in the life of the actress. 
  1. Pampers’ revives its #ItTakes2 campaign to reinforce the importance of a  father’s active involvement in the parenting journey and the impact it has on a baby’s well-being.
  1. InsuranceDekho has announced the launch of its maiden TV campaign – Aap Insurance Dekho. Baaki Hum Dekh Lenge to create awareness about the importance of health insurance for the common man.  

Agency News 

  1. PlayerzPot appoints Interactive Avenues as its creative and digital agency to expand and build its digital presence and communications. 
  2. GRD has awarded its digital and performance mandate to Chimp&z Inc. The mandate will include social media management, performance marketing and website handling.