Headlines for today (February 23rd, 2021): Top Marketing Campaign and Activation

Campaign Activation 

1. Dewar’s premium soda water has launched its first digital commercial in India featuring a double wedding, bringing together the brand’s Scottish heritage with the traditions of India. The Ad innovatively captures the soda water’s double filtration process by showcasing the coming together of two distinct celebrations in a vibrant wedding.

2. Gas-O-Fast launches a digital campaign with regional influencers. Through this campaign, the brand wants to target different audience bases from their digital affinities and demographics.

3. Axis Bank has partnered with COVID caller tune voice  artist Jasleen Bhalla for the ‘vaccine registration fr

aud’ awareness campaign. 

4. LEAD, a major EdTech company today launched its new video campaign – KalKeLiyeKabil – that prioritises the company’s vision to empower students, especially in areas with little or no access to quality education, resources and infrastructure for a quality learning experience. 

Agency News 

1. FreshBox Media bags the social media mandate for Cipla’s Corporate Communications, focusing on creating content and handling the social media accounts of Cipla on Facebook, Twitter, Instagram, and LinkedIn.