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Campaign Activation
1. Catch Salt & Spices set the theme of optimism for 2021 with a year-long campaign, ‘Umeedon Ka Saal’, a salutation to the positivity of new beginnings.
2. McDonald’s India launches #MatchedByYou campaign. This is a unique campaign where people show their love for the sides they prefer and end up completing the burger’s love story.
3. Prega News from the house of Mankind Pharma has launched a new campaign #SheIsCompleteInHerself on the occasion of International Women’s Day, where they are emphasizing and highlighting the sensitive issue of infertility that exists among women.
4. Syska Accessories has collaborated with various home-grown digital influencers for its campaign #InMyVeins created with the aim to promote and provide a platform to several home-grown talented influencers.
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Agency News
1. AkzoNobel has recently appointed Mullen Lintas as its creative agency in India. Mullen Lintas’ mandate is to deliver on the growth objectives and business opportunities in the Indian subcontinent region.
2. Zippo has named Ogilvy as its global PR, creative and social agency to support Zippo’s brand and communications strategy.