Headlines for today (February 25th, 2021): Top Marketing Campaign and Activation

Campaign Activation 

1. In KFC India’s latest campaign for their new range of Value Burgers, Anil Kapoor gets his ‘burger beliefs’ reinstated by the Original Celebrity Chef – Colonel Sanders himself. 

2. Spice Money, has rolled out its first-ever mass brand campaign ‘Spice Money Toh Life Bani’ featuring its brand ambassador Sonu Sood. The campaign brings forth the company’s vision to financially and digitally empower 1 crore rural entrepreneurs across the country.

3. Center Fruit unveils a quirky campaign and makes our mood ‘Ting Tong’. The TVC shows how the occasional mood uplift in moments of boredom in our daily life goes a long way to cheer us up.

Agency News 

1. Sharekhan has appointed Mirum, a full-service digital solutions agency from the WPP Group, as the social listening partner. As part of the mandate, Mirum will provide end-to-end ORM services to Sharekhan.

2. Zeno Health (formerly known as Generico) has awarded its mainline and digital creative duties to Dentsu Impact India, the creative agency from the house of Dentsu international.