Headlines for today (February 4th, 2021): Top Marketing Campaign and Activation

Campaign Activation 

1. Godrej aer launched a TVC for the launch of Godrej aer power pocket to communicate the USPs (Longevity and refreshing fragrances) of the aer power pocket. 

2. Brinton joins the Sebamed-HUL war and has launched a digital ad that points out that fighting only on the PH levels is of no use since various other aspects are more important to consider while buying a soap. 

3. Testbook launched its first digital brand campaign. The campaign takes a usual route and uses cases to highlight the convenience that Testbook offers for different competitive exams in India.

4. HDFC Life launched a digital campaign – ‘Ye Sahi Toh Life Insurance Online Kyu Nahi?’ starring Manjot Singh. The campaign is aimed at encouraging the audience to shift their life insurance buying process online, just like every other task. 

Agency News

1. Yaap bags NIXI’s social media and brand development mandate. The agency will revamp the brand’s visual identity across all communication channels and digital touch points. 

2. Quintype Technologies India Pvt. Ltd announced that Sakal Media Group has chosen Quintype as their preferred digital publishing partner to widen their digital presence.