Headlines for today (February 5th, 2021): Top Marketing Campaign and Activation

Campaign Activation 

TVC

1. YES BANK launched the ‘Nayi Udaan Ki Nayi Zimmedari’ cancer day campaign to strengthen the MSME segment designed to complement their needs and aspirations while protecting and powering their personal and business journeys.

2. KitKat launches Love Break campaign  ‘Life Hai, KITKAT Break Banta Hai’  ahead of Valentine’s Day, encouraging the consumers to re-connect with those who matter in their lives.

3. Future Generali India Insurance company, kindling the conversation of mental health, has released a campaign video series #HealthInsideOut portraying how extreme human emotions on inanimate objects could be the signs of an underlying mental illness.

4. Masai School has launched its first digital ad film campaign titled ‘Career hai, Compromise nahi.’ The campaign revolves around the compromises young people are expected to make on the career front, followed by highlighting how Masai can help overcome those challenges; thereby enabling them to not compromise on the same.

Influencer Marketing 

5. KEI Wires & Cables has launched a new influencer campaign titled ‘Har Tension Sahe Chalti Rahe’, in collaboration with Raj Shamani and Samar Experiment. The campaign aims to spread awareness on the importance of the right type of wiring to avoid major mishaps.

Agency News

1. Cartwheel Creative Consultancy has won the creative mandate for Economic Times.

2.TheSmallBigIdea’s ‘TSBI Bharat’ bagged social media mandate for ZEE’s first Marathi music channel, ZEE Vajwa to solidify the channel’s regional presence with an aim to inspire the Marathi youth to live every moment to the fullest.