Headlines for today (February 8th, 2021): Top Marketing Campaign and Activation

Campaign Activation 

1. NESCAFÉ came up with a really cool augmented reality Valentine’s day campaign,  where you scan their Ready-to-Drink Cold Coffee pack and you can have a virtual date at a stunning location – a beach, misty mountains or even a music concert!

2. Inox signs pan-India advertising deal with Manyavar, unveils campaign to promote its entire range of men’s ethnic fashion wear, along with its sub-brands Mohey for women and Mebaz for kids. 

3. SkinKraft is India’s first AI-driven dermatologically approved customised personal care brand launched their first ever campaign #iammytype, to celebrate uniqueness and debunk stereotypes. 

Agency News

1. Glad U Came, an award-winning PR and Influencer Marketing agency has won the PR mandate for Swiss Beauty. The agency will be responsible to enhance Swiss Beauty’s PAN-India presence, handle media duties and strategic PR with an advanced communication approach.