Headlines for today (January 18th, 2020): Top Marketing Campaign and Activation

Campaign Activation

1. udChalo, an online travel booking platform, has launched a new ad campaign “Salaam Veteran” on the National Veterans Day. The ad film expresses our gratitude as a nation to these people. 

2. Nestle Milkybar has launched a new campaign “Promises of Goodness”. The ad film showcases the brand’s new AR feature to encourage children to learn good values and habits this year. 

3. Hindustan,a leading hindi newspaper, has released a new ad video “Suraksha Chalisa”. The ad film takes the route of traditional prose writing to educate people about the safety measures to be kept during the on-going pandemic. 

Agency News 

4. Enterprise Ireland has appointed Independent Public Relations & Digital Agency Kaizzen to handle its PR mandate.