12thCross

Headlines for today (January 21st, 2020): Top Marketing Campaign and Activation

aastha tiwari

Campaign Activation

  1. Parle G has launched a new campaign with three different ad films carrying a common tagline- “Jo auron ki khushi mein, paye apni khushi’”. The films emphasis on the importance of the development of emotional intelligence in children. 
  1. Lay’s has launched a new campaign featuring Ranbir Kapoor and Alia Bhatt to promote its two new flavors. The campaign has been conceptualized by Wunderman Thompson. 
  1. Star Sports has launched a new campaign “IndiaTaiyarHai” featuring Boman Irani to spread awareness about the England cricket team coming to India for 2 months for a series comprising of four Test matches, five T20Is, and three ODIs.  
  1. WhiteHat Jr has launched a new campaign featuring R. Madhavan to promote the brand’s objective of teaching coding to every child in India to solve real-life problems. 

Newspaper Ad 

  1. Byju’s has published a new front page’s print ad in the leading dailies. The ad is a tribute to the stellar win against Australia. 
  1. Truecaller has launched a new print and outdoor campaign which talks about the issue of phone harassment that women face in their everyday lives and how to block and easily report spam calls.